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INTERNATIONAL PROGRAMS
BRONZE
Kaeser & Blair Incorporated
NOT-FOR-PROFIT PROGRAMS
SILVER
Geiger
SILVER
PennWorthy Associates
BRONZE
iPROMOTEu
POLITICAL/LEGISLATIVE PROGRAMS
GOLD
Pure Logo
SILVER
Activate! Promotions + Marketing
RECYCLING/GREEN PROGRAMS
GOLD
iPROMOTEu
REGIONAL CREATIVE ACHIEVEMENT
SILVER
Michigan Promotional Professionals Association
SILVER
Ohio Promotional Professionals Association
SILVER
Tri-State Promotional Professionals Association
SALES INCENTIVE PROGRAMS
GOLD
AIA/Promotions ‘N Motion
SOCIAL RESPONSIBILITY PROGRAMS
GOLD
iPROMOTEu
SILVER
Geiger
BRONZE
Concepts & Associates, Inc.
TRADESHOW/EXHIBIT TRAFFIC PROGRAMS
GOLD
Pica Marketing Group
SILVER
Geiger
SILVER
Shumsky
BRONZE
Geiger
Going For Gold
2 0 1 5 P P A I AWA R D S
Results:
The client initially sent out 2,500 decoder postcards
for the first touch, 2,500 decoder postcards for a second touch
and 500 3D reel/viewfinder mailers for the third touch. This
approach generated multiple $500,000 eLearning contracts
signed.
Products Used:
Decoder postcards, viewfinder, 3D reel and
packaging
BUSINESS-TO-BUSINESS PROGRAMS
Gold winner:
Atlanta Advertising & Novelty Co.
Type of business:
Utility/electric power company; economic
development division
Target audience:
Seventy-five decision makers for businesses
looking to relocate to Georgia, especially in the manufacturing
and service industries
Timing:
Summer 2014. Gifts were drop-shipped throughout
the U.S. and Canada to decision makers considering relocation.
Other media:
None
Primary objective:
To fill a communication void in the sum-
mer months, create a communication that leveraged one of
Georgia’s unique assets (it’s third for moviemaking in the U.S.)
and a promotion that would stand out from the mass communi-
cations received by these decision makers.
Total program cost (including promotional products, media,
printing, packaging, etc.):
Three separate mailings sent over the
course of the summer $10,350, about $140 per person.
Strategy and execution:
The distributor showcased
Georgia-made or -distributed products using themes and key
messages that position Georgia as a favorable business location.
The target audience travels a lot, so products were chosen that
could be enjoyed at home. The state of Georgia was selected as
No. 1 State for Business in the U.S. (2014). Much of that growth
has come from the efforts of the film industry in Georgia and a
strong economic development program. A fun, family-oriented
gift was needed. Three films were chosen that were all filmed in
Georgia. Each mailing supported these locations, and packaging
and munchies were chosen with a Georgia theme.
Trouble with
the Curve
kicked off the mailing, followed by
Forrest Gump
and
MARCH 2015 •
PPB
• 37