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PPAI Suppliers
Achievement Awards
THE ANNUAL SUPPLIERS ACHIEVEMENT
Awards competition recognizes industry supplier companies’
outstanding craftsmanship, creativity and service to distributors.
CASTINGS
GOLD
Indiana Metal Craft
GOLD
Indiana Metal Craft
SILVER
R. S. Owens & Company, a
Division of St Regis Crystal
CLIENT SALES &
MARKETING AIDS
GOLD
MediaTree
GOLD
Starline USA, Inc.
SILVER
BCH Unique, Inc.
COMBINATION OF
PROCESSES
GOLD
SELCO
SILVER
Advance Corporation
SILVER
Bruce Fox, Inc.
CUSTOMIZED NON-
CATALOG PRODUCT $25
& UP
GOLD
Gemline
GOLD
Prestige Glass International
SILVER
Hirsch Gift, Inc.
SILVER
Okina Sales/Symphony
Handmade Papers
SILVER
R. S. Owens & Company, a
Division of St Regis Crystal
Going For Gold
2 0 1 5 P P A I AWA R D S
finally
Hunger Games
(which was filmed on various customer
sites). All three were rated PG13, and recipients appreciated the
thoughtful family-oriented gift. Custom cards were inserted in
each package explaining the mailing, and delivery was scheduled
every three to four weeks throughout the summer.
Results: More than 40 percent of the target audience
responded with calls or emails of appreciation. The unsolicited
positive feedback was especially impressive coming from a group
that doesn’t typically respond.
Products used: Film tin, popcorn and Skittles, movies/DVDs,
Georgia peach and cheddar cookies, sweatbands/wristbands,
insulated backpack and waterproof ID holder, fire starter and
grilling planks, organic trail mix
TRADE SHOW PROGRAMS
Gold winner:
Pica Marketing Group
Type of business:
Car manufacturer
Target audience:
600 dealer service managers
Timing:
The program took place March 11-13, 2014 at the
Grand Ole Opry in Nashville, Tennessee.
Other media:
Direct mail
Primary objective:
The warranty department is working to
improve communication with the dealer service departments. By
increasing their traffic at the trade show, they hoped to connect
with those departments. Ultimately, they wanted to increase their
booth visitation by 10 percent.
Total program cost
(including promotional
products, media, printing,
packaging, etc.):
$21,500
Strategy and execu-
tion:
The earbuds and cus-
tom packaging were care-
fully chosen to send a spe-
cific message—“We hear
you.” The success of the
campaign was dependent
on opening the lines of
communication. Therefore,
it was important to empha-
size that the warranty department wanted to hear from the dealer
service managers and listen to their feedback carefully using
audio equipment to play on the word “hear.” Ultimately, better
lines of communication can equal faster claim payment and less
confusion on policies.
Results:
The 600 people who were targeted with this mailer
created such a buzz at the trade show that there was a 25-per-
cent increase in booth visitation over any prior trade show. This is
a direct correlation to the pre-show direct mail piece.
Products used:
Earbuds, packaging
INNOVATE
38 •
PPB
• MARCH 2015
Indiana Metal Craft
Indiana Metal Craft
MediaTree
Starline USA, Inc,
SELCO