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BRONZE
Grapevine Designs LLC
CONSUMER PROGRAMS
GOLD
Proforma
SILVER
Axis Promotions
SILVER
Chilli Promotions
DISTRIBUTOR/SUPPLIER COLLABORATION
GOLD
AIA/Imagewear of Wayzata, Inc.
SILVER
Activate! Promotions + Marketing
BRONZE
JR Resources
BRONZE
Three K Consultants, Inc.
EDUCATIONAL PROGRAMS
GOLD
Grapevine Designs LLC
EMPLOYEE INCENTIVE PROGRAMS
GOLD
Inproma
SILVER
Grapevine Designs LLC
BRONZE
The Promo Girl LLC
GOODWILL PROGRAMS
SILVER
Geiger
BRONZE
Progressive Promotions, Inc.
HEALTH/WELLNESS PROGRAMS
SILVER
Chilli Promotions
BRONZE
Progressive Promotions, Inc.
INTERNAL COMMUNICATION PROGRAMS
GOLD
Geiger
GOLD
iPROMOTEu
SILVER
Atlanta Advertising Novelty Co.
SILVER
Cotton Candy Inc.
PPAI PYRAMID AWARD
WINNERS’ SPOTLIGHT
EDUCATION PROGRAMS
Gold winner:
Grapevine Designs LLC
Type of business:
Security and infrastructure solutions
provider
Target audience:
985 existing customers; three to five indi-
vidual targets per company including CIO,CISO, IT director for
2,500 total individuals.
Timing:
Throughout the first quarter of 2014 via mail, follow-
up calls/emails and webinars
Other media used:
Web, email and direct mail
Program’s primary objective:
Drive 200 attendees to a
specific demo webinar; obtain 50 private eLearning demonstra-
tion appointments and generate $700,000 in eLearning rev-
enue.
Total program cost (including promotional products,
media, printing, packaging, etc.):
$29,880
Strategy and execution:
Grapevine Designs worked with
the client to create informative and interactive suggestions to
help support the educational aspect of the product and launch.
Instead of just doing traditional postcard mailers to inform and
educate about the product and the webinar, Grapevine Designs
suggested interactive decoder postcards that not only created
curiosity but shared teaser information regarding industry-rele-
vant security awareness information. Two separate postcards
were created with a similar graphic style to the interactive
eLearning graphics and mailed out two weeks apart. Each was
followed up with a calling campaign to answer questions and
generate participation in a private eLearning demonstration. A
third mailer was created in the form of a custom viewfinder and
custom 3D reel.This piece offered more information and a teaser
of what the target company could expect from the eLearning
security training.
Going For Gold
2 0 1 5 P P A I AWA R D S
INNOVATE
36 •
PPB
• MARCH 2015