PPB January 2015

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PPAI DEPARTMENT SPOTLIGHT: PUBLICATIONS
84 • PPB • JANUARY 2015 CONNECT
• Reasonable Test Programs
• Canadian Consumer Product Safety
• Global Supply Chain Management
• FTC Guides
There is currently no cost for companies to
attain Product Safety Aware status and PPAI is
hosting numerous opportunities for roster
employees to complete their product safety edu-
cation, from live and on-demand webinars to in-
person education sessions in conjunction with
the industry’s regional associations. PPAI is also
offering all required courses and some electives
throughout The PPAI Expo 2015, including
courses on the show floor for exhibitors. Learn
more about the PSA program and how to attain
Product Safety Aware status on PPAI’s website at
THIS MONTH’S installment of PPB’s
series on the departments and staff that make
up the Association looks at the team behind
the magazine itself and PPAI’s lineup of
award-winning publications.
The Publication Department produces
five print and digital publications: PPB maga-
zine, Expo Daily at The PPAI Expo, Expo
East Daily at Expo East, the weekly e-
newsletter PPB Newslink and the daily
Promotional Consultant Today.
PPB magazine’s mission is to empower
promotional professionals by providing idea-
driven information and indispensable educa-
tion, and to expand readers’ resources for
products and services. The department’s other
publications support and further those goals
through varying channels and schedules, and
expanded content.
PPAI’s publications work to reach indus-
try members through platforms and channels
that best meet their needs. To that end, the
department has experimented with mobile
applications, innovative web solutions and
fresh content on the forefront of the indus-
try’s priorities and trends. The department
also spotlights the industry’s best and bright-
est, with editorial features throughout the
year that recognize individual and company
accomplishments. PPB’s annual recognition
includes PPB Service Superheroes, PPB Best
Bosses, PPB Rising Stars,
PPB Greatest Companies
To Work For, PPB Best
Multi-Line Reps and
PPB Powerful Partners.
“The Publications
Department has the
essential responsibility of
keeping members
informed on industry and
Association news, and
also reaching them con-
sistently with thought-
provoking, informative
articles to help them suc-
ceed personally and pro-
fessionally,” says Tina
Berres Filipski, editor of
PPAI’s print and digital
publications and director
of the department. “It’s
an exciting time to be in
the content delivery
business as we are learn-
ing more about how our
members want to con-
sume their information.
This presents some interesting challenges to
help us grow as communicators.”
PPAI Editor Tina Berres Filipski (Top Left) and the
Publications staff (clockwise from top right) Associate Editor
Jen Alexander, Associate Editor Tama Underwood and News
Editor James Khattak, are responsible for the Association’s
print and digital publications.