

time each year to vacation as a family,
and divvy our trips between beach and
more of a rustic outdoors experience,”
he says.
Read on for a glimpse into
Felsenthal’s typical day at the helm of
Public Identity.
5:30 am
I get up, take a quick look at
my emails and respond to anything
hard-pressing, then I quarterback a few
tasks to my team, get ready for work and
am out the door a little before 6; I’m
headed over to the local coffee shop.
6 am
I peruse the
New York Times
and
the
Wall Street Journal
in a quick attempt
to learn what’s gone on in the world in
the past day.
6:20 am
I meet up with my dad to talk
about life and compare daily notes on our
business activities. He is in the construc-
tion and property management business,
so I am continuously learning about
another industry while at the same time
working to hone my skill set in ours.
8 am
I arrive at my desk and begin
fielding new email inquiries and calls,
processing new orders, researching and
quoting clients.
10 am
I walk the office to check in
with as many team members as I can, to
get the pulse of the day and see if I can
contribute in any way.
10:30 am
By now I’m working on busi-
ness development measures, networking,
prospecting and still tackling whatever
else is coming my way in the interim.
Noon
It’s time to grab a quick lunch
before getting right back to work.
4 pm
I check in with various sales
team members and see how their day
has gone, and whether they need any
help or want to discuss any new oppor-
tunities they might have uncovered.
4:30 pm
I check in with my director
of production to get a read on the day
and help work through any pitfalls.
5 pm
I’m headed across town in traffic
to get home, where I’ll play with my girls
and have story time and twinkle-twinkles
(“Twinkle Twinkle, Little Star”).
7 pm
I enjoy dinner with my wife and
the time to unwind and catch each other
up on our whirlwind days.
Jen Alexander is an associate editor for
PPB
.
90 •
PPB
• JANUARY 2015
CONNECT
As we work with so many different industries, I really enjoy the small glimpses
we are afforded into the inner workings of how various companies go to market.
”
“