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4
Perspectives
A Lesson In Responsibility
8
Feedback
INNOVATE
10
Eye On Apparel
Jackets
19
Question
23
Viewpoint
Distributors: Please quit b***ng about the online
competition
GROW
26
Market To Market
Trade shows
30
Editor’s Picks
Food gifts
THINK
60
Fast Forward
Who Wants To Be A Minion-Aire? • Five Minutes With
Chuck Fandos, CAS • Bizwords • I Feel For You •
Rescue Me! • Stretching The Dollar, State To State
65
Marketing
Four steps to #winning social media
69
Product Responsibility
UK follows California’s lead in holding companies
responsible for slavery in supply chain
73
Management
What you need to know to keep your business
compliant with new overtime rules
CONNECT
76
Inside PPAI
80
Close Up
Sibby Khan
82
Factory Floor
Aventa
84
Snapshots
86
People News
88
Datebook
90
New PPAI Members
96
Pop Quiz
AUGUST 2015 •
PPB
• 3
CONTENTS
ON THE COVER:
Illustration by maxicam
CONTENTS
/ August 2015
The Official Business Monthly Of Promotional Products Association International
50
GROW
Debunking
More
Myths About
Selling Premiums & Incentives
Second in a two-part series
By Tina Berres Filipski
38
GROW
The Good, The Bad &
The Reality
Distributor sales slowed in 2014 but still hit a
record $20 billion
By Tina Berres Filipski And Michaela Mora
BE A WINNER!
PAGE 96