PPB August 2015

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every month as I always glean fresh
ideas from its contents.
I was especially excited when the
June issue arrived announcing “Five
Easy Ways To Find Out Why
Customers Buy.” You can’t imagine
my frustration when I could not locate
the article in the table of contents on
page three. The only article that con-
tained the word five was “Five simple
solutions to get back your time and
sanity too.”
This was not the first time I had
fallen prey to the enticing tagline on the
cover only to discover the article didn’t
exist in the contents. So I have a very
simple solution to this opportunity. I
noticed in the contents that there are
four categories of articles: INNOVATE,
GROW, THINK and CONNECT.
Why not make the cover an extension of
the contents? Depending on the catego-
ry the article is in, list the category and
the page number on the cover. In this
way when I see a tagline of interest I’ll
know exactly what page to turn to and
begin reading. It’s a time saver!
John Prusa, CAS
Promotional Fool
Prusa Marketing
Huntington Beach, California
UPIC: prusa
PPB’s editor responds: Thank you, John,
for your suggestions to make the reading
experience easier and better for our readers.
We are considering the best way to accom-
plish your suggestions so please watch for
some changes to the cover coming soon.
Old Glory Gaffe
The Eye On Apparel section in PPB’s
July issue focused on the growing popularity
of Made-In-The USA apparel and featured
a number of apparel products.
Being involved with several para-
military organizations, a father of some-
one who is currently serving in the
armed forces and a veteran myself, I read
with much interest the article on pur-
chasing ‘American-made apparel.’ Thank
you for this feature article as I believe
there is a genuine concern to 'come back
home' by purchasing products made here
in the states whenever possible.
I do wish to point out one aspect of
the article that I'm certain was an inadver-
tent act but should, nonetheless, be point-
ed out. It appears that the picture of the
woman holding up ‘Old Glory’ shows that
the flag is touching the ground. I just
wanted to point out that this would be a
violation of the U.S. flag code and some
readers, like myself, would find it offensive.
Again, I'm sure this violation occurred
inadvertently, but I wanted to point this
out should you endeavor to repeat the arti-
cle in this, or any other, publication. I do
enjoy receiving this publication.
Pete Swanson
Owner
US Tournament Golf, Inc.
Coral Springs, Florida
UPIC: swedep
AUGUST 2015 • PPB • 9
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