5 / 88
46
GROW
From ‘Eh’ To Expert
How to up your game as an employee engage-
ment specialist.
First in a five-part series.
By Paul Kiewiet, MAS+, CIP, CPC
4
Perspectives
An Idea That Moved The Industry
8
Feedback
INNOVATE
10
Profile
Barry Lipsett, Charles River Apparel
12
Eye On Apparel
Polo shirts
17
Question
20
Management
Don’t write off high-maintenance and difficult
employees—yet
GROW
30
Market To Market
Real Estate
37
Sales
Pay attention to the details as you cultivate client
relationships
40
Editor’s Picks
Personal care products
THINK
50
Fast Forward
Better Grab A Surge Protector • Five Minutes With
Sharon Yu • Seeing Pink • All Wrapped Up • Bizwords •
10 Things To Know About The 2015 Incentive Travel
Market
55
Product Safety
When do awards fall under CPSIA requirements?
60
Personal Development
Eight habits of effective critical thinkers
62
Promotions
Ideas for adding products to employee outings and
activities
CONNECT
64
Inside PPAI
70
Close Up
Billy Bauer
72
Factory Floor
The Spice Lab
74
Snapshots
76
People News
78
Datebook
80
New PPAI Members
84
Pop Quiz
FEBRUARY 2015 •
PPB
• 3
CONTENTS
22
INNOVATE
Get Connected. Tell Your Story.
Use social media to net more contacts, deeper
relationships and bigger sales.
By Suzanne Perryman
ON THE COVER:
Photo by Vanja Jimmy Ivosevic
CONTENTS
/ February 2015
The Official Business Monthly Of Promotional Products Association International
BE A WINNER!
PAGE 84
CORRECTION:
In the January 12 edition of
The PPAI Expo
Daily
, which was distributed during The PPAI Expo 2015 in
Las Vegas, the Zielony crystal award on page 10 was incor-
rectly attributed. The award is produced by Celina, Ohio-
based supplier Visions/Awardcraft (UPIC: VISIONS).