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by
Jen Alexander
educa t i on
Educate
continuing
education
and corporate
training clients
on the benefits
of promotional
products
Lifelong
Learners
M
any of us powered through
college, or bypassed it
altogether, intent on jumping
into the deep end of the career
pool. Little did we know that
learning continues even after
the job begins. In fact, corporate
training programs and continuing
education opportunities are now
the norm for many industries,
and groups that specialize in
producing and providing career
training are just as much in need
of profitable promotional ideas.
Continuing education (CE)
and workforce development
are in more demand than ever;
nearly 50 percent of U.S. adults
participate in some type of
formal CE that is not full-time
enrollment, according to the
National Center for Education
Statistics. These non-traditional
learners were the focus of a $450-
million allocation by the federal
government in 2014, which was
earmarked for the promotion of
CE and workforce development.
Companies that encourage
or even require employees
to participate in training or
continuing education can make
the most of their efforts by
tying incentives to employee
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MAY 2017
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