PPB May 2017

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TakeThe
Next Step
Learn more about elevating your
approach to your business by
attending a free PPAI webinar.
Technology: Know The
Rules And Dangers
When Shipping Electronics
Speaker:
George Kerchner, Executive
Director, PRBA and Senior
Regulatory Analyst with the
Washington, D.C.,
law firm Wiley Rein LLP.
Webinar Overview:
If you ship batteries and other
technology products, this
session is a must. Shipping
regulations, intended to
protect against hazards, are
different for air, land and
sea, as well as international
and domestic transportation.
These regulations have often
been regarded as complex
and difficult to understand for
many shippers, and new, more
stringent shipping regulations
have gone into effect in the
past year. Learn firsthand what
your obligations are under
these complex regulations. This
session is an elective for the
Product Safety Aware program.
Free to PPAI members,
$15 for nonmembers
Access this webinar at
Julie Richie is a former associate editor for PPB.
48 | MAY 2017 |
GROW
Case Studies
t echno l ogy
More Bang For
The Promotional Buck
A company that was a prior
sponsor of a large industry
trade show needed a new way
to boost visibility at the show
within a much smaller budget.
They distributed 3,000 credit
card-shaped USB drives pre-
loaded with information about
the company and its services
to show attendees. Custom
lanyards allowed attendees to
wear the drive around their neck and made them walking billboards for
the company during the trade show. In exchange for wearing the lanyards,
recipients were allowed free, unlimited access to the relaxation booth at
the trade show, and their names were placed in a drawing for a free gift
inside the booth.
Source: HALO Branded Solutions, Inc.
Savvy Student Solution
The University of Minnesota was looking for something unique and useful
that would get students excited about its student unions and activities.
They chose the Charge It Up Power Bank. It features a USB output and
micro USB input and includes a cord. With the 2200 mAh lithium battery,
phones can be charged 1.5 times before having to re-charge the power
bank using a wall charger (not included) or laptop. Students and staff alike
were excited to receive the power banks, which were given to students
as prizes and given to staff for contributing to a fundraiser. Since they are
used repeatedly, the chargers served as a frequent reminder of the UMN
Student Unions & Activities brand. The URL imprinted on the charger
helps increase website traffic.
Source: Magellan Promotions, LLC