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APRIL 2017
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THINK
MARKET SHARE
Rise ToThe Challenge
Take note of these marketing challenges and how you can overcome them.
We’re already four months into 2017, but it’s not too late to bolster your marketing efforts for the year. Take stock of these four challenges
and how you and your team can tackle them.
Diversify skill sets.
Marketing
decision makers can’t afford
to focus on a single silo—they,
and their teams, must be able
to craft sustainable strategies
for digital and social media
outreach, and business growth.
Put customers first.
A growing
preference to be courted
by a brand, rather than be
bombarded with “best-in-
class” rhetoric, is a hallmark
of consumer behavior in
2017, according to PR and
communications executive
Manita Dosanjh. Leveraging
social media to nurture
customer relationships helps
marketers mine data to help
refine their strategies and
create a substantial cache
of ideas for maintaining
contact throughout the
customer journey.
Learn to balance analytics with
creativity.
While obtaining and
analyzing customer data is crucial
to fine-tuning marketing efforts,
Rich Honiball says the creative
aspect of marketing shouldn’t
take a backseat. The award-
winning chief marketing officer of
Navy Exchange says teams must
keep the vein of creativity open
to feed delivery channel selection
as well as the crafting of the
messages themselves.
Think mobile.
Mobile
experiences
are the first
stop on the
road to B2C
connection.
Marketing strategies that
aren’t built on a mobile-first
foundation are destined to
lose out on a large share of
their target market.
as a possible future offering. It’s an
intricate process with hundreds of
options, so we would need to be able
to optimize for a streamlined process
in our e-commerce world before it
is officially folded in as an option on
our website.
PPB
How can distributors incorporate
or suggest 3D-printed promotional
items for campaigns?
Wolanik
If you have a client that is
looking for promotional items that are
customized on an individual level,
then 3D printing is a viable option.
With the vendors and designers
readily available, anything is possible.
The application of 3D-printed items
really falls into the opportunity to
personalize on a micro scale. It gives
the space to think past creating a
custom mold for a stress reliever.
It’s the ability to offer an intricate,
personalized item on an individual
scale, plus print in a wide variety
of materials.
it’s not entirely off the table. This
was such an interesting process to
go through from beginning to end
that it opened up a new category
Quality Logo
Products
commissioned
trophies to
represent first
through 10th place
for its annual
Supplier Awards.