5 / 104
4
Perspectives
Leading The Surge In Industry Data
8
Feedback
11
INNOVATE
12
Question
Oops, I Specialized
Too Much. What Now?
14
Eye On Apparel
Tennis & Golf
22
Marketing
Inside The Business Of
Emotional Marketing
27
GROW
28
Editor’s Picks
The Great Outdoors
34
Market To Market
Professional Organizations
& Associations
40
Management
The Looming Middle Management Crisis
57
THINK
58
Fast Forward
Waiting Is The Hardest Part
62
Product Responsibility
Data Safety
64
Profile
Pioneer Balloon Company
70
Sales
Why Email Marketing Outperforms
73
CONNECT
74
Factory Floor
Tribal Boards
76
Close Up
Mary Ellen Harden,
Wall Street Greetings, LLC
80
People News
83
Datebook
87
Snapshots
90
Inside PPAI
94
New Members
100
The Creative Calendar
contents
Promotional Products Business
The Official Business Monthly of Promotional Products Association International
APRIL 2017
42
BEST MULTI-
LINE REPS
Ten of the best multi-line
reps open up about
what it’s like inside
their businesses.
14
28
34
70
Greg Jackson,
Northwest Reps
|
APRIL 2017
|
3