PPB December 2016

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94 | DECEMBER 2016 |
FEATURE | PPAI Exclusive Research
sensitivity to the idea that
consumers are trained to be blind
to advertising. The market for
consumer awareness has become
so competitive that attention can
be regarded as a currency in the
world of advertising. The rising
cost of this element is reason
enough for brands to consider
their return on investment, such
as which ad vehicles have a higher
probability of being received
by consumers. Data show that
promotional products are the least
avoided by consumers than any
other advertising vehicle.
Moumita Das is market research
coordinator for PPAI.
AVOID ONLINE VIDEOS
AVOID TELEVISION COMMERCIALS
AVOID WEB ADS
AVOID DIRECT MAIL
AVOID MAGAZINE ADS
AVOID RADIO COMMERCIALS
AVOID EMAIL COMMUNICATION
AVOID MOBILE MESSAGING
DISCARD PROMOTIONAL PRODUCTS
68%
57%
50%
48%
46%
46%
38%
20%
66%
ASI: 73871 SAGE: 67367 PPAI: 255687 UPIC: NEXTPRO
Offer Expires December 31, 2016
RM12
Shipping and Handling rates apply.
MIN. 96 PCS.
Setup: $50.00(G)
$9.69 (C)
Best Received Advertising Vehicle Based On Percentage Of People Who:
* Categories are weighted and may not equal 100%.
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