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4

Perspectives

Eight Ways To Invest In Yourself

8

Feedback

11

INNOVATE

12

Question

Can You Hear Me Now?

14

Eye On Apparel

Children’s Apparel

22

Profile

Rick Beard of Hat Trick Openers

26

Entrepreneur

Success Starts With A Strong Brand

31

GROW

32

Editor’s Picks

Drinkware

40

Market To Market

Youth Organizations

48

Management

You’ve Been Scammed!

52

Sales

Sales Are Great But Profitability Is King

69

THINK

70

Fast Forward

Uber Sends Drones To Mexico City

For A Promotional Fly-By

76

Guest Viewpoint

Taking The Long View

Of Compliance Programs

80

Product Responsibility

The Cost Of Social Noncompliance

97

CONNECT

98

Inside PPAI

106

Close Up

Best Promotions’

Neal Gondran

108

Factory Floor

Taiga Coolers

112

Snapshots

116

People News

120

Datebook

122

New Members

130

The Creative Calendar

56

BETTER

TOGETHER

What It Takes To Be

A Powerful Partner

84

BUILT FOR LIFE

PPAI’s 2016 Consumer

Study Reinforces

The Influence Of

Promotional Products

contents

Promotional Products Business

The Official Business Monthly of Promotional Products Association International

DECEMBER 2016

|

DECEMBER 2016

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