PPB December 2016

What’s cuter than promotional basics

such as

baby sleep gowns, wearable baby

blankets and baby and toddler dresses

Hospitals, day cares and pediatricians’

offices are some possible markets.

Kids Blanks By Zoe

/ UPIC: KidsB293

children’s apparel

Now SeeThis!

Alisha Zavadil, marketing consultant for American Solutions for Business,

created a kids’ coloring book and t-shirt series targeting the eye care industry.

Zavadil initially planned to sell the t-shirts and books to retail stores, but after

growing up in and working in the promotional product industry, it seemed natural

to her to market it within this industry instead.

“Providers will be offered the option to purchase tees with or without their

logo added to the back neckline. They can merchandise the tees paired with

their customized book or use them for additional giveaways and exposure,” says

Zavadil, who is the mother of a toddler. The book is setup with variable text to

include the business’s name in the beginning of the story and allows for a custom

back page, which can include the recipients’ logo, contact info, etc. It’s the perfect

gift for young patients ages three and older who get their eyes examined, as a

waiting room distraction or a gift with their new glasses. And matching adult styles

are available to reinforce the popular “mommy and me” styles at retail. For more

information, visit

Available in 12 colors, this

youth training short

offers permanent moisture wicking

to keep dry and comfortable, as well as a BodyFreshé treatment to inhibit the

growth of odor causing bacteria. This short has a seven-inch inseam with a full

athletic cut, as well as a wider covered elastic waistband with continuous draw

cord for additional comfort.

Expert Brand

/ UPIC: Exper698 /

DECEMBER 2016

INNOVATE

Julie Richie is associate editor for

PPB