PPB November 2016

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A Recipe For Product Safety
by Gary Haley, president, Beacon Promotions
The kitchen is where family and friends
gather to relax and enjoy a good meal.
Advertisers recognize the kitchen as an
ideal place to share their message with
groups of like-minded people. The insurance
agent’s name on the calendar, the bank
logo on the oven mitt, the pizza place on
the magnet all make good sense because
buying decisions are made in the kitchen.
It’s also good sense to know what
product safety considerations are important
when recommending a product to your
client. Promotional products are not
specifically mentioned in Consumer
Product Safety Commission (CPSC)
regulations, laws and standards, or voluntary
standards listings, so most kitchen items
are considered general use products and
will have a General Conformity Certificate
available from the supplier. If the product
is designed to handle hot items, ask the
supplier if they developed a reasonable
testing program with their lab to evaluate
its thermal protection qualities. Drinkware
or food storage products may have BPA
limitations. Knives and corkscrews will have
sheathing requirements. To learn more
about the product you are considering, run it
through PPAI’s Turbo Test for FDA- or CPSC-
recommended tests. Find the free tool on the
Product Responsibility page at .
The kitchen is a great place to
advertise, especially when product safety
considerations take a common sense
approach. Order a sample of the kitchen
product you are interested in and give it a try.
A Case For Comfort
When distributor Jack Nadel
International (UPIC: NADELINC)
was tasked with coming up with a
comfort item to promote the new CBS
show “Battle Creek,” the company
suggested an oven mitt since the show
is based in Michigan and the state is
shaped like a mitten. A fold-out card
for the show and a coffee cake recipe
were also included.
Case Study
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50 | NOVEMBER 2016 |
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