PPB November 2016

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Think about where you spend the most time in your
home—the kitchen, right? When you have guests
over, chances are that everyone congregates around the
cheese-and-cracker tray at the kitchen island even though
there are perfectly good couches and snacks over in the
family room. With the open concept design trend toward
big kitchen islands, and Food Network-inspired home
chefs cooking meals with ultra-fresh ingredients that need
chopping and sautéing, the kitchen is where the action is.
According to the Bureau of Labor Statistics 2015 American
Time Use Survey, 43 percent of men (up from35 percent in
2003) and 70 percent of women engage in food preparation
and clean up. Since consumers report that themain reason
for keeping a promotional product is usefulness, they are
already primed to be interested in tools that help them
with food preparation and clean up. Kitchen products are a
great opportunity for brands to engage with end users. PPAI
research shows that 91 percent of consumers have at least one
promotional product in their kitchen.
Ron Williams, director of marketing for Fey Promotional
Products (UPIC: FEY), says Fey’s Mi Line of products are
all about putting a brand’s message in every home. “Given
that 52 percent of adults spend three hours in and around
their kitchen daily, and 80 percent of households cook with
fresh ingredients that need to be prepped, it’s important to
provide practical products that deliver premium exposure.”
Read on for inspiring kitchen products that can add a
fresh snap to your clients’ promotional campaigns.
Kitchenware
To Keep
Accuracy is critical in
baking recipes. Home
chefs will add just
the right amount of
ingredients with this
adjustable measuring
spoon. Capable of
multiple capacity
measurements, this
product has a durable
design and is made
from ABS plastic. It has
a scoop level to ensure
correct measurements.
The Magnet Group
UPIC: THEM8674
Every chef knows that
cutting boards are a
must-have tool in any
kitchen. This Galley
Bamboo Cutting Board Set
is eco-friendly, stylish and
durable. The boards feature
thumb holes for easy
hanging from a hook or pot
rack, and its thin silhouette
allows for easy storage and
handling. Three different
sizes offer great utility for
working in the kitchen or
using as a serving board.
For the set, laser engraving
on the small board is
the standard location.
Starline USA, Inc.
UPIC: STAR0009
Put a brand on display with the 16- by 24-inch Napa Velour Kitchen
Towel. The ColorFusion decorating process provides unlimited
branding possibilities. Made with absorbent terry cloth, this towel is
perfect for drying every dish or glass. It’s a great option for food and
beverage companies, real estate firms, home product manufacturers,
health and wellness providers, appliance manufacturers, schools and
universities, home service companies and restaurants.
Towel Specialties \ UPIC: TOWELSPEC \
| NOVEMBER 2016 | 47
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