PPB November 2016

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Real-World Solutions
Iowa State Fair Fundraiser
Earns A Blue Ribbon
The fundraising armof the Iowa State Fair, the
Blue Ribbon Foundation, was raising capital
funds for the renovation and preservation of
the historic fairgrounds, and it wanted to reach
fairgoers of all ages with its message.
Distributor Business Impact Group
crafted a campaign for the foundation’s
fundraising event that would tie into the look
and feel of the entertainment that fairgoers
have come to associate with the fair. “Rock’n
Round the Grounds” consisted of a unifying
look and brand that Business Impact Group
incorporated into a media kit, auction
book, letterhead and several products—a
guitar-shaped hand fan, volunteer t-shirt,
miniature guitar and game bandanna—as
well as other marketing collateral.
The products and collateral were
employed up to and during a kickoff event;
1,800 people comprised the target audience.
As a result, the foundation raised a record
$424,000. The campaign won Gold in the
2016 PPAI Pyramid Awards.
Case study
Apples AndOranges
…AndEverything
inBetween
Some states boast a near monopoly
on growing our favorite foods
60 % of U.S. orange production
comes from Florida, as well as
100% of tangelos and more than
half of the country’s sugarcane
California grows all of the nation’s
almonds, walnuts,
pistachios, olives,
artichokes, dates,
kiwi and figs (that’s
right, 100%), and 89% of its grapes
More than 50 % of the
cranberries cultivated in America
come from Wisconsin
Bananas, coffee,
macadamia nuts
and papaya—
U.S.-grown varieties
are cultivated entirely in Hawaii
More than half the nation’s catfish
are produced in Mississippi
Montana is the king of mustard
seed, producing more than
50 % of the nation’s crop
Oregon claims 100% of the
hazelnut, boysenberry and
blackberry cultivation in the U.S.
Just over 70% of
domestic apples
are grown in
Washington State
(percentages are based on share of total U.S. receipts
by commodity for 2015) \ Source: USDA
Favorite beverages
travel safely in a
12-ounce 3-in-1
Arctix™ Insulator
tumbler. Use the see-
through screw-on lid for
hot or cold drinks, or
the twist-top rubberized
ring to hold a 12-ounce
bottle or can.
Starline USA, Inc.
UPIC: STAR0009
View the evolution
of farm equipment
in the Legendary
Tractors calendar, a
12-month timekeeper
that’s perfect
for feed stores,
equipment suppliers
and producers.
Hotline Products
UPIC: HOYL0001
Outdoor workers stay visible and comfortable in
a red bucket cap featuring bamboo charcoal
and a Qtech Cooling Sweatband. The brim is
made slightly longer in the back to protect the
neck from insects and sun exposure.
Outdoor Cap Co, Inc. \ UPIC: OUTD1200
ag r i cu l t ur e i ndus t r y
| NOVEMBER 2016 | 45
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