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The

COMMUNICATOR

Erin Wilson

Client Services

Radius Display

Dallas, Texas

Tenure at Radius Display:

Nine years

Nominated by:

Gary Chown, CM Displays;

Carol Tamayo, Symphonix Solutions, D’Lynn

Holt and Doug Wickwire, Shabang Exhibits;

Darla Andrews, Riot Creative Imaging;

Stephanie Angelucci, Diamond State

Promotions; Karla Cowes-Toxey, YPS Group,

Inc.; Brian Montoya, All Pro Displays &

Graphics; Roger Wojciechowski, E&E

Exhibit Solutions; Bridgit Rivas, Donna

Clark, Courtney Hooper and Matt Custer,

Fastsigns; Emily Malavolta, Studio Displays, Inc.; Tammy Lawrence, Exhibitpro; Tess

Smith, Walker Companies; Grace Fong, Skyline Exhibits MidSouth; Lynn Felhauer, The

Graphic Edge; Nathan Young, Exhibit Studios, Inc.; John Bottone, Knock-Out Specialties,

Inc.; Gene Panczenko, KVL Audio Visual Services; Craig Wiebelhaus, Exhibit Experts;

Cheryl Kizer and Matt Trueblood, Nimlok-Kentucky; Janet Wurtz, Firespring; Dawn Olivo,

Thomas Graphics; Dave Lantz, JetPay Corporation; Janet Denison, Vision Exhibits

WHY SHE’S A SUPERHERO:

“When it comes to dependability, communication and knowledge of her

industry there are few, if any, that come close to equaling Erin,” says her

client, Craig Wiebelhaus at Exhibit Experts. Another client, Bridgit Rivas

at Fastsigns, says, “With Erin I never have to worry about a project. I put

it in her hands and it’s golden.” Client Tammy Lawrence at Exhibitpro

also relies on Wilson’s expertise. “She always responds immediately and

answers questions in detail. If something doesn’t seem right with an order

she will call it out and make corrections. She catches what we miss.”

HOW ERIN SAVED THE DAY:

Among the many super service examples from nominators were these

from Brian Montoya, owner of All Pro Displays & Graphics: “We had

a large job with a particularly short time frame. An issue with color

match came up. Erin contacted me about three hours after their normal

business hours so that we could clear up the confusion and the job could

be produced,” he says. “On another occasion, a job with a long-time

client required a custom look (the client wanted to create a background

that looked like burlap). Erin worked tirelessly with their art department

to create just the perfect look. She then had the sample sent overnight to

our client to keep the job on schedule. Since FedEx had already picked

up that day, she drove the sample to a FedEx location that accepted the

late package and got it processed in time.”

Best Part Of The Job:

“The part I enjoy most is the sound of relief and triumph from a

client when their project comes together.”

Biggest Challenges:

“Usually logistics—those things outside of our normal control.

Fortunately, we have an amazing shipping team who can almost

always accommodate or nd a solution I didn’t know existed.”

Most Valuable Customer Service Lesson Learned:

“To follow through on your commitments and take ownership if you

happen to miss one. For example, that sample you couldn’t send

today because other more urgent things came up may seem trivial

to you, but could be the linchpin on which your dealer’s entire sales

pitch hangs. Not only have you missed your commitment to your

dealer, but forced them to miss their commitment to their end user.

This happened once to me and now I take each and every request

as urgent, and if something comes up that could jeopardize my

promise, I reach out immediately or get one of my amazing peers to

help me meet my promise.”

No. 1 Tip For Great Customer Service:

“Listen closely, and be ready to react. Inaction will always turn a

client off; they want to know you are working for them.”

The Superhero Power I Wish I Had:

“If I could have one superhero power to improve my service, it would

be to y. Then I wouldn’t have to worry about a project getting stuck

on a truck, or my client having to pay exorbitant freight to meet their

deadlines.”

Best Personal Customer Service Experience:

“Recently, we had some challenges with a customer who was up

against a very demanding deadline. It required us to locate a new

manufacturer to meet our customer’s requirements, which was

challenging enough, but then our customer initiated a new ordering

system and procurement contract process so we were all jumping

over hurdles to make this happen. We located a new supplier, but

needed to test and evaluate their products when our customer

told us they needed to have the chairs and the inks independently

tested, which was an unforeseen wrinkle in the process. Our new

supplier was incredibly accommodating during this process. They

rush-shipped us several items to evaluate, then sent free samples

to the testing facility. They worked with us to get us set up as an

authorized dealer and even allowed us to break the large order into

smaller shipments to get them to our customer faster. Despite many

special requests from us, they were accommodating and polite every

time. They remained calm, offered several solutions and never took

advantage of our tight deadlines to raise the price or upcharge with

fees. They were so impressive that we stopped purchasing all of

our chairs from our original supplier, and made this company our

exclusive source going forward.”

ICATOR

Service Superheroes

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FEATURE

ONE ON ONE WITH

ERIN WILSON

2016

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NOVEMBER 2016

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27