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Best Part Of The Job:

“I most enjoy communicating and

interacting with my customers.”

Biggest Challenge:

“The biggest and yet most ful lling challenge is in

nding different ways to help satisfy my customers, and

meeting the sometimes near-impossible deadlines.”

Most Valuable Customer Service Lesson Learned:

“I have learned through my many years in the industry

that the key to great customer service is consistency.

Having your customers know that they can rely on you at

any time to provide support, product knowledge or just an

honest opinion opens up better lines of communication

and makes for long-standing relationships.”

No. 1 Tip For Great Customer Service:

“Have fun with what you do so that it stays fresh. A

smile can be felt and heard even over the phone.”

The Superhero Power I Wish I Had:

“I would like my super power to be speed. Sometimes

I feel that there is not enough time during the day

to get done all that is needed to be done. Speed

would give the allowed time for me to do more.”

Best Personal Customer Service Experience:

“I would have to say the best service I received, and

still receive, is at the beauty salon where I go to get

my nails and hair done. I love going there because

they always make me feel welcome. It’s not only a

place I can go to get my nails and hair done, it’s

somewhere I go to unwind after a long day. They are

friendly and attentive to my needs, and most of all

we can talk about anything as friends would.”

WHY SHE’S A SUPERHERO:

“Rosa is amazing!” says Kristina Panettiere, assistant client services manager

at Pride Products Distributors, LLC. “She is always willing to help, and has

a positive attitude. Her personality is contagious, and there is never a time I

don’t get off the phone laughing. She is knowledgeable, and also one of the

most personable people to work with. I look forward to our calls about not only

work, but personal life. She always bends over backwards for us, and I adore

her.” Her colleague, Diane Makrocki, assistant customer service manager, says

she’s equally impressed. “Her knowledge regarding the products is amazing.

She is always helpful with alternatives and responds to requests immediately.”

HOW ROSA SAVED THE DAY:

Dan Edge, national sales manager for Peerless, sees Rosa’s work on the other

side and is equally appreciative. “On numerous occasions, Rosa has driven

samples and orders to clients to meet critical dates and meetings,” he says,

explaining that Sheridan’s territory includes New Jersey, where the of ce is

located. “She takes every advantage of the home eld turf,” he says. “Rosa is

always looking out for her clients … in some ways you would think she works

for the distributor and that’s a good thing. He’s also impressed by the way she

watches her orders. “It’s unseen to the clients, but the service is happening at a

high level. If Rosa doesn’t like the way something comes out, she has no issues

telling the factory to rerun the order. Her critical eye bene ts the customer.”

The

FIXER

Rosa Sheridan

Customer Service Rep

Peerless Umbrella

Newark, New Jersey

Tenure With Peerless Umbrella:

20 years

Nominated by:

Kristina Panettiere, Jennifer Symons, Carol Perkosky, Diane

Makrocki and Lisa Menino, Pride Products Distributors, LLC; Dan Edge

and Bryan McKatten, Peerless Umbrella; Lucy Fish, Stackable Sensations

If you want to create a customer-

centric organization, start with

who you hire. Following are six

recommendations from customer

service guru John Tschohl.

Team building is a delicate and

time-consuming process. Anyone

can put together a group of talented

people, but it takes a dedicated

team leader to bring everyone

together effectively. One of the

most important considerations you

must make is whether or not an

applicant ts into your company’s

culture. The right person will build

upon what you’ve created, but the

wrong person can bring it all down

very quickly—and culture can take

an awfully long time to rebuild.

In the following series of lines

from Aaron Sorkin’s already famous

screenplay, Apple co-founder

Steve Wozniak holds the following

dialogue with Steve Jobs:

Wozniak: You can’t write code,

you’re not an engineer, you’re not

a designer, and you can’t put a

hammer to a nail ... So how come

10 times in a day, I read, “Steve

Jobs is a genius.” What do you do?

FI

Build e Customer

Culture YouWant

continued on page 34

ONE ON ONE WITH

ROSA SHERIDAN

Service Superheroes

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FEATURE

2016

|

NOVEMBER 2016

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