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Ti a Wa l ke r,MAS
W
hen her first career as an
apparel manufacturer’s
sales rep at the Dallas Apparel
Mart came to an end in 2000
due to industry consolidation,
Tia Walker applied her
sales and marketing skills to
the promotional products
industry—and never looked
back. As an account executive at
BrandAlliance, formerly known as
Activate! Promotions + Marketing
(UPIC: Activate), she enjoys using
her sales and creative marketing
skills to help companies in a
variety of industries promote their
brands and implement safety and
recognition programs.
Walker grew up in Arlington,
Texas, and the proud Texan
hasn’t strayed far. She still lives
in North Texas, close to her mom
and dad. When she’s not working
or visiting her brother’s family
in Virginia, you might find her
at the lake in the summer, or,
in winter, hitting the slopes of
Colorado with her boyfriend,
Mark LaVoy.
Skiing was not something she
grew up doing. “Skiing is my
boyfriend’s whole life. I learned to
ski because of him. Most people
quit [about the age] I got started,”
she says. Walker proves that if
you’re open to new opportunities,
both professional and personal,
you just never know when you
might find your next passion.
What was your first
job in promotional
products and howdid
it come about?
I got into promotional
products in 2000 as a second
career after working out of
the Dallas Apparel Mart as a
How Tia Walker,
MAS, strives to
exceed her clients’
expectations
by
Julie Richie
Goal-Getter
Walker and her boyfriend,
Mark LaVoy, enjoy time on
the slopes in Beaver Creek
Colorado in January.
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OCTOBER 2016
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