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Tech Summit Draws Industry

Technology Professionals For

High-Energy, High-Tech Education

More than 100 industry technology professionals gathered in San

Francisco, California, in August to share best practices and case studies,

and discuss critical issues and solutions at the third annual PPAI

Technology Summit. Introduced

in conjunction with Expo East

2014, this was the second year the

summit has followed the PPAI North

American Leadership Conference.

The two-day education event

was developed to bring together

the industry’s IT professionals in a

forum that allows them to bond and

collaborate on finding solutions to

the technology challenges faced

by the industry. It is also the

site of the second annual Tech

Summit Awards presentation.

These awards showcase and

celebrate technology advances

that bring success to individual

companies and the industry as a

whole. Essent Corporation’s vice

president of research, Stephen

Lussier, was recognized with

the Internal Innovator Award,

while DistributorCentral’s IT

director, Chris Schlemmer, and

vice president of operations,

David Shultz, took home the

Industry Collaborator Award.

Through speaker

presentations and panel

discussions, Tech Summit’s

education lineup focused on issues, concerns and developments

relevant to industry IT professionals and staff, including cybersecurity,

data communication standards, big data, search engine optimization,

legal issues, enterprise resource planning, project management and

more. The Summit’s first day ended with its Technology Tips session, a

popular part of the program in 2014 and 2015 that invited every attendee

to highlight one thing they do well in

their technology organizations. For 90

minutes, more than 50 attendees shared

single-slide, 90-second presentations on

success stories at their companies.

“The audience included a strong mix

of business and technical leaders and

the content managed to meet each of

their needs,” says Dale Denham, MAS+,

Geiger CTO and leader of the Tech Summit

workgroup, one of the guiding hands behind

the event. “I heard from at least a dozen

people how happy they were with the event

and its content. The focus on distributor

and supplier integration through SAGE and

PromoStandards was very well received and

will contribute to business success in 2017.

And, as always, the Tech Tips session, where

attendees shared their best tip was a favorite

for everyone and encapsulates the power

of the event as an ongoing collaboration,

is one of its most valuable aspects.”

Joe Kane, director of application development with supplier

alphabroder and first-time Tech Summit attendee, says, “Going to

a promotional products conference, you get to see all the different

technologies that folks use, and hear about their challenges.

It’s great to connect with some of the customers’ IT folks, hear

The industry and PPAI staff members in the Technology Summit Work Group guided the development of the summit’s agenda, speaker lineup and message.

Gus Anagnos with cybersecurity firm

Synack, speaking on stage with colleague

Anne Marie Chun, opened Tech Summit’s

session lineup with an exploration of

cybersecurity, an area many companies

wrestle with.

IBM’s Sherry Yazdi and Kunal Jain

spoke on big data—extremely large data

sets—and its potential to be a powerful

disruption that could change long-standing

business practices and interactions.

Dale Denham, MAS+, CIO of

Geiger (standing at right) and

leader of the Tech Summit

Work Group, led a panel

discussion with Ajay Kaul of

SanMar, Eric Alessi of Essent

Corporation, Eric Shonebarger

of Hit Promotional Products

and Irwin Goldstein of

HALO Branded Solutions

on PromoStandands, a data

communication standard for

configurable product data,

pricing and decoration.

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OCTOBER 2016

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