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are trying to look to the future, to look to 2020 and say,
‘Where are we now, where do we want to go?’ This helps
us get a little outside of ourselves, and see the world and
markets as a whole and start to break it down as to how
we can think about our business.”
Ruth Verver, CAS, of distributor Paperclip
Promotions, one of the smaller companies participating
in the conference, found a slightly different kind of value.
“Being a relatively small fish in this pond, it’s fantastic
to have quick conversations with people who have been
in my shoes. They are so willing to give advice and
suggestions and say, ‘Here’s the three things I wish I
knew when I was your size.’ For me, sometimes I get
more from this than the people on the stage.”
Robert Fiveash, president of distributor Brand Fuel,
sums up his attendee experience: “As great as the
content is, and this year it actually set a new bar, my
favorite thing about NALC is that it gives us a chance us
to peel off the uniform, get away from the distractions
and fires of the office, and allow our true selves to
emerge among industry friends and colleagues. We get
to know each other in ways that the traditional business
setting doesn’t allow, creating much stronger connections
and friendships. Who knew the “quiet” ops guy could
set the room on fire with his impersonations? Who knew
the “brash” owner was such a thoughtful philanthropist?
This industry is full of so many talented people, and to
only know the roles we think they play at their respective
companies or organizations would be a shame. NALC
gives us the opportunity to explore deeper, opening up
far more opportunities for collaboration and friendship
than the world we all head back to when it’s over.”
The 2017 PPAI North American Leadership
Conference will be held in North Texas
August 13-15, 2017. Watch for registration
to open in the coming months.
Joe Scott Named PPAI
Distinguished Service
AwardWinner For 2017
Joe Scott, vice
president of
Chanhassen,
Minnesota-based
distributor Scott
& Associates,
Inc. (UPIC:
SCOTTASC), is
the 2017 PPAI
Distinguished
Service Award (DSA) honoree. Scott’s
recognition, announced in August,
celebrates his consistent contribution
of his skills and expertise toward the
betterment of the Association through
volunteer service and leadership.
Scott co-founded Scott and
Associates in 1993, and transitioned
his distributorship into an agency that
gets paid for its time and the results
that it generates for clients. He is a
former member of the PPAI Board
of Directors, serving from 2009 to
2013. While on the board, Scott sat
on a number of its committees and
served as board liaison for numerous
volunteer committees and action
groups. Scott has also been an active
PPAI volunteer committee participant
outside his board service. Scott
has been an active volunteer with
the Upper Midwest Association of
Promotional Professionals (UMAPP),
including time on its board, where
he served as president in 2010. His
volunteer service in his community
includes the Chanhassen Rotary and
the boards of The Fraternity of Phi
Gamma Delta and Buy Chanhassen,
and he currently serves on the board
of the Island View Gold Club.
“I was totally surprised when
Steve Meyer, MAS, told me that I
had been nominated for the PPAI
Distinguished Service Award,” says
Scott. “I was shocked and speechless
(just ask my wife, Katie–she was
there) when Chairman Tom Goos
told me I had been selected.
It hasn’t sunk in yet. To be included
in our industry’s list of who’s who is
like having my name added to the
Masters trophy.”
During his years in the industry,
Scott has become a regular name
on PPAI and regional association
education programs. He has
delivered sessions at The PPAI
Expo and Expo East and presented
a number of the Association’s
webinars, and he has spoken at
the SAGE Show as well as Specialty
Advertising Association of California
(SAAC), the Carolinas Association
of Advertising and Marketing
Professionals (CAAMP) and the
Northwest Promotional Marketing
Association (NWPMA). Scott has
also contributed numerous articles
to
PPB
,
The Business Journals
,
Southwest Publications
and
American
Business Journals
.
His induction ceremony will take
place at the Chairman’s Leadership
Dinner on January 9, 2017, during
The PPAI Expo in Las Vegas. Tickets
to the event can be purchased online
during show registration.
Joe Scott
NALC attendees take a break between sessions: Rick
Brenner, MAS+, Jeff Lederer, Joe Hoffmann and Paula
Schulman, CAS.
“To be included in our
industry’s list of who’s
who is like having my
name added to the
Masters trophy.”
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