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pens aremade with a unique thermo-sensitive ink
that disappears with erasing friction.The cool factor
is that when you put the paper in the freezer the ink
will reappear. We do not recommend people use this
pen for legal documents,” she emphasizes.
Fleming urges distributors to keep an eye on
the colors popular in the retail fashion world
when choosing pen colors for their clients—just
like Hub Pen does when planning new product
introductions. “When selecting colors for new pen
intros, we keep in mind not only what is selling
but also what is popular in fashion. Popular logo
colors often follow these trends and we try to
select what works best for our distributors and
their end users.”
As for what else is trending in pens, Fleming says,
“Multifunction pens with LED lights continue to
trend well, particularly for medical/hospitals, law
enforcement or anyone working at night. Plus, they
just have a ‘wow factor’ as a gift or incentive.”
The Right Message
A chemical company
needed a branded
product for a trade
show to promote their
stance on environmental
awareness while also
keeping the product
relevant to its industry.
The Oasis Recycled
Bottle Pen, made of
recycled plastic, was
selected as a perfect fit
for its message, with the
slogan “Plastics make it
possible” on the barrel.
As a result, the company
received a 20,000-piece
order and the products
were a big hit at the
trade show.
Source: Hit Promotional Products
Case Study
ColoringBookCraze
The adult coloring book market is still going strong,
according to Dave TenEyck, Northeast territories sales
manager for Fields Manufacturing (UPIC: FIELDS), which
sells a line of stock (seven themes) and custom coloring
books called Color Comfort. “With awareness-based
products like adult coloring books, the everyday need
for the product outlives the initial popularity,” he says.
Matt Wagner, Fields’ director of sales development, says,
“Universities and large corporations are doing custom
coloring books by providing photos of various buildings and
aspects of their business or organization. This is a good,
creative way for new customers, college freshmen and new
recruits to become familiar with the campus or company.”
Wagner recommends capitalizing on the craze by
pitching adult coloring books and colored pencil or
crayon sets to:
1
Colleges: they can be given
out at exam time to help ease the
tensions and pressure of studying
for mid-terms and finals.
2
Hospitals: for incoming
patients and families who may
have time on their hands while
recovering or visiting. The kit
with a coloring book and the
colored pencil set works well
and the hospital’s name can be
printed on both the book and the
pencil set.
3
Healthcare/insurance
companies: for help spreading
the word about stress awareness
and relief.
4
Senior living and rehabilitation
centers: for creative and active
mind activities.
5
Cancer treatment centers:
to help patients and families
ease the stress of diagnosis
and to help pass the time
during treatments.
6
Financial companies: to
promote stress-free banking.
Branded pencil
or crayon packs
make the perfect
companion to Fields
Manufacturing’s
line of adult
coloring books.
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