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PPAI Diversity Development and Engagement Manager

Seth Barnett was on the road this summer, meeting with

members in the UK and speaking at industry events.

Barnett met with the staff of long-time PPAI distributor

member The Sourcing Team while in the UK, and, back

in the States, spoke at PROMO University—an industry

education series produced collaboratively by the Georgia

Association of Promotional Products Professionals

(GAPPP) and the Carolinas Association of Advertising and

Marketing Professionals (CAAMP), in Greenville, South

Carolina. He also spoke at a professional development

session hosted by the American Advertising Federation-

Space Coast (AAF-SC) in Melbourne, Florida. At both

events, he shared the latest findings and best practices on

engaging with and selling to Millennials.

PPAI’s Barnett Connects

WithMembers, Regional

Associations And Industry

Groups While OnThe Road

The AAF-SC’s education event brought together community leaders from inside and outside the advertising industry. Barnett spoke on

the shifts in the workforce and the workplace culture the Millennial generation has brought with them, and how to connect with and

engage with this segment of the market.

In the UK, Barnett paid a visit to the offices of Wallington,

Surrey-based distributor The Sourcing Team, a PPAI member

for more than 20 years, and met with CEO Gill Thorpe (right)

and Client Services Director Becky Fleury. Barnett says, “The

UK faces many of the same challenges that we do in the

U.S. pertaining to creating a more diverse marketplace. This

collaboration is one of many that will help ensure PPAI maximizes

its diversity efforts and keeps the global market in mind.”

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