PPAI Diversity Development and Engagement Manager
Seth Barnett was on the road this summer, meeting with
members in the UK and speaking at industry events.
Barnett met with the staff of long-time PPAI distributor
member The Sourcing Team while in the UK, and, back
in the States, spoke at PROMO University—an industry
education series produced collaboratively by the Georgia
Association of Promotional Products Professionals
(GAPPP) and the Carolinas Association of Advertising and
Marketing Professionals (CAAMP), in Greenville, South
Carolina. He also spoke at a professional development
session hosted by the American Advertising Federation-
Space Coast (AAF-SC) in Melbourne, Florida. At both
events, he shared the latest findings and best practices on
engaging with and selling to Millennials.
PPAI’s Barnett Connects
WithMembers, Regional
Associations And Industry
Groups While OnThe Road
The AAF-SC’s education event brought together community leaders from inside and outside the advertising industry. Barnett spoke on
the shifts in the workforce and the workplace culture the Millennial generation has brought with them, and how to connect with and
engage with this segment of the market.
In the UK, Barnett paid a visit to the offices of Wallington,
Surrey-based distributor The Sourcing Team, a PPAI member
for more than 20 years, and met with CEO Gill Thorpe (right)
and Client Services Director Becky Fleury. Barnett says, “The
UK faces many of the same challenges that we do in the
U.S. pertaining to creating a more diverse marketplace. This
collaboration is one of many that will help ensure PPAI maximizes
its diversity efforts and keeps the global market in mind.”
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