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buyers for the overseas factories,

bring significant challenges

for established companies.

Sometimes you face a nonexistent

‘virtual’ competition because

some buyers will use that to

compare and drive down the

prices without evaluating the risks

involved with no recourse. In this

age of technology and information

flow, the business world has

grown yet become smaller at

the same time. Under these

circumstances, it is a challenge to

keep your place intact.

What changes or

improvements have you

recently implemented,

or are youplanning to

make in the future?

We have tried to make

our company autonomous yet

dependent within our resources,

and we try not to depend on

any outside source for daily

requirements. We have also

taken the first step of focusing

on products made in the USA

and are continuously trying to

expand on the idea of making

our products here as much

as possible.

There are big challenges in

doing this for all our products and

we have to evaluate each and

every aspect about this process.

Therefore, it will take time but we

will get there. Another major step

is to offer customorders within

30 to 45 days while remaining

competitive. We have been very

successful in delivering these

orders because of our vertical

integrationwith themanufacturing

facility, which was started by

us in India a long time ago.

What makes your

company a valuable

member of the

promotional products

community?

Indicusbag is a name

associated with unmatched

commitments to our customers.

Be it the quality of products

or completion and delivery

of time-sensitive projects, we

have never failed even a single

customer during the entire

lifespan of our company, and

that is the reason our customers

love us. Our motto: We will

deliver what and when promised

without exceptions. Once you

have the written order, it is our

job to deliver. There is no need to

follow up.

Sometimes you

face a nonexistent

‘virtual’

competition

because some

buyerswill use

that to compare

anddrive down

the priceswithout

evaluating the

risks involved

withno recourse.

In this age of

technology and

informationflow,

the businessworld

has grown yet

become smaller at

the same time.

|

SEPTEMBER 2016

|

93

CONNECT

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