buyers for the overseas factories,
bring significant challenges
for established companies.
Sometimes you face a nonexistent
‘virtual’ competition because
some buyers will use that to
compare and drive down the
prices without evaluating the risks
involved with no recourse. In this
age of technology and information
flow, the business world has
grown yet become smaller at
the same time. Under these
circumstances, it is a challenge to
keep your place intact.
What changes or
improvements have you
recently implemented,
or are youplanning to
make in the future?
We have tried to make
our company autonomous yet
dependent within our resources,
and we try not to depend on
any outside source for daily
requirements. We have also
taken the first step of focusing
on products made in the USA
and are continuously trying to
expand on the idea of making
our products here as much
as possible.
There are big challenges in
doing this for all our products and
we have to evaluate each and
every aspect about this process.
Therefore, it will take time but we
will get there. Another major step
is to offer customorders within
30 to 45 days while remaining
competitive. We have been very
successful in delivering these
orders because of our vertical
integrationwith themanufacturing
facility, which was started by
us in India a long time ago.
What makes your
company a valuable
member of the
promotional products
community?
Indicusbag is a name
associated with unmatched
commitments to our customers.
Be it the quality of products
or completion and delivery
of time-sensitive projects, we
have never failed even a single
customer during the entire
lifespan of our company, and
that is the reason our customers
love us. Our motto: We will
deliver what and when promised
without exceptions. Once you
have the written order, it is our
job to deliver. There is no need to
follow up.
Sometimes you
face a nonexistent
‘virtual’
competition
because some
buyerswill use
that to compare
anddrive down
the priceswithout
evaluating the
risks involved
withno recourse.
In this age of
technology and
informationflow,
the businessworld
has grown yet
become smaller at
the same time.
|
SEPTEMBER 2016
|
93
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