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business ombudsman for the
CPSC, will share advice for small
businesses on remaining on the
right side of compliance.
For the first time, the Summit
welcomes a representative from
Health Canada, a department of
Canada’s federal government,
to its speaker lineup. Carlie
Watson, regional manager for
Health Canada’s Product Safety
program, is joining Tabitha Bauer
of Staples and Chuck Samuels of
Mintz Levins to deliver an overview
of Health Canada reporting
requirements as well as a case
study of a cross-border recall.
The Summit’s agenda also
features subject-matter experts
addressing topics such as the
challenges of shipping products
worldwide, mitigating the
risks associated with shipping
electronics and lithium-ion
batteries, emerging regulatory
issues, social compliance hot
buttons, and patent infringement
and intellectual property issues.
All Summit attendees will also
receive an updated sourcing
and compliance manual created
with the specific needs and
challenges of the promotional
products industry in mind. Along
with addressing the five pillars
of compliance, the manual
includes guidance and examples
within each area, as well as best
practices, compliance templates,
sourcing guides, audit and
corrective action guides, and
resources, education and
training opportunities.
To learn more about
the Summit visit http://
productresponsibilitysummit/.
PPAI To Launch
#GetInTouch Campaign At
Advertising Week 2016
PPAI returns to Advertising Week this month
to launch the Association’s Industry Branding
Initiative, the #GetInTouch campaign. PPAI
has been an active participant of Advertising
Week for a number of years and is rolling out
the #GetInTouch campaign at an event in New
York on September 27.
Seth Godin, who spoke at The PPAI Expo
2016 and Expo East 2016, and joined PPAI on
stage at Advertising Week in 2015, will make
an encore appearance to present “Getting
In Touch with The Work That Matters” at 11
am on Tuesday, September 27 at the B.B.
King Blues Club & Grill. PPAI members are
welcome to attend this event by reserving
tickets in advance.
Originally introduced at The PPAI Expo
2016 as the Industry Branding Initiative, the
#GetInTouch campaign targets advertising
buyers with a five-year, multimillion-dollar
branding initiative designed to increase
awareness and improve the overall perception
of the promotional products industry while
communicating the importance of the
promotional consultant, resulting in a larger
share of advertising dollars for the promotional
products industry.
“We’re trying to elevate promotional
products advertising in the minds of
advertising buyers and tell the story of
how promotional products enhance the
lives of consumers—every day—in almost
every way,” says Paul Bellantone, CAE,
PPAI president and CEO. “More than a new
ad campaign, it is the first time we’ve told
the advertising community how promotional
products affect consumer behavior and
directly benefit advertisers and marketers.”
Alongside its message about the power of
promotional products and the importance of
the promotional consultant, the #GetInTouch
campaign highlights unique aspects of
promotional products as an advertising medium:
they are advertising that live on; they are
tangible representations of a brand; they create
excitement, surprise and delight; they impact
buying decisions and have staying power; they
become part of everyday life; and promotional
products are the only advertising medium for
which the customer says “thank you.”
The campaign’s paid, earned, shared
and owned (PESO) strategy will include major
media buys in publications like Advertising
Age, digital strategies and possibly an industry
spokesperson. The #GetInTouch campaign will
also include member kits available for download
and customization. These kits will include
print advertisements with several versions of
copy along with various digital elements that
members will be able to immediately incorporate
into their own marketing efforts.
Industry members can get involved in the
#GetInTouch campaign by providing case
studies, a key component of the initiative.
For more information or to reserve Seth Godin
Advertising Week session tickets, contact Kim
R. Todora, PPAI public relations and buyer
outreach manager, at .
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