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their counsel but at the end of

the day the decisions are yours to

make because the consequences

of those decisions fall on

your shoulders.

DON’T

forget to run your business.

It is

common to feel a financial and

emotional pull between running

and investing in the company

and deciding any issues that

come up will be someone else’s

problem. The truth is that until

you sign closing documents the

company is your responsibility.

Continue running the day-to-day

operations just as if you were

going to own the company for

10 more years. Most purchase

agreements have a clause that

stipulates the owner will run the

company in the ordinary course

of business. That doesn’t mean

you have to go out and buy a

brand new piece of equipment

but it does mean that you should

continue filling orders and

treating customer matters with

the same diligence as you always

have. You want to close your

chapter of the business with the

same positive energy that you

opened it with and ensure the

buyer has a strong start to giving

your customers the same positive

experience you did.

DO

start planning early.

Whether your goal

is to sell next year

or 10 years from now it is never

too early to begin planning for

a sale. Most of the strategies to

building a valuable company

should be implemented long

before you sell it and will make

your company more successful.

Much like selling a house, there

is constant maintenance that

should be done to ensure the

company is strong and healthy

for a potential buyer. Unlike

selling a house, many of these

maintenance items are behaviors

that cannot be implemented

overnight. Establish a succession

plan and revisit the plan annually

to be sure it still coincides with

your long-term goals.

DON’T

turn down the first offer just

because you think you might

get a better one.

The best buyers

are motivated to move quickly.

It may be the best and/or only

offer. There is a list of sellers who

regret losing good deals because

they waited too long for others.

A bird in the hand is truly worth

dozens in the bush.

DO

enjoy the fruits

of your labor

.

If

you are a business

owner, then you are a risk taker

and an entrepreneur. You have

provided yourself andmost likely

others a job. Take pride in knowing

you have built something of value

and take time to enjoy the reward

for the efforts you have put forth.

Good luck.

Jamie D. Watson, MAS, CPA, is a

financial analyst with industry

business services company

Certified Marketing Consultants

in Huntertown, Indiana.

Start

planning early.

It is best to start

the process at least

five years before

you plan to sell.

Know your value.

Get a business valuation

and know what drives/

subtracts from value.

Stay flexible.

Be prepared for a

buyer to relocate or

make other changes

to the business.

Keep accurate

financials.

This is important for all

business but especially

when you want to sell.

Whether your

goal is to sell next

year or 10 years

fromnow it is

never too early to

begin planning

for a sale.

Hire a professional.

The right representation will make

the deal flow better and increase the

likelihood of closing the deal.

Sell Smart

74

|

SEPTEMBER 2016

|

THINK