PPB September 2016

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In the article Positioning Your
Company For Sale published in
the July issue of PPB, Jeff Meyer,
MAS, CEO of Certified Marketing
Consultants, discussed a variety
of key factors buyers look for
in a company they want to
acquire. In the subsequent article
published in the August issue,
How to Determine What’s A Good
Deal, John Schimmoller, COO of
Certified Marketing Consultants,
discussed the common points
that arise when negotiating a
deal. Both articles serve as a
guide to maximizing value both
before and during the process
of selling a company. This third
and final article in the series will
discuss the common do’s and
don’ts when selling a company
and how to guide your company
to a successful closing.
DO know your
company’s value.
This doesn’t mean
that you should assume your
company will sell at the same
multiple as your friend’s company,
and it doesn’t mean you should
Google “company value” and use
an online formula to try to figure
out what your companymight be
worth. It doesmean you should
gather up your information and
find someone who understands
your industry to place a value
on your company. In fact, don’t
wait until you are ready to sell
to go through this process. Your
company is quite possibly the
most valuable asset you own and
taking the time to understand and
maximize its value will only benefit
you—especially if the long-term
plan is to sell your company.
Prepping Your
Company For Sale
Third in a series
on acquisition
preparedness
A blueprint for
selling your
company
and managing the
common issues.
by Jamie D. Watson,
MAS, CPA
72 | SEPTEMBER 2016 |
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