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64

Missing Out On Mobile Loyalty //

FAST FORWARD

69

Safe Products Sell //

PRODUCT RESPONSIBILITY

73

What’s A Good Deal? //

MANAGEMENT

CELL

OFF

Reward programs aren’t putting down

what consumers want to pick up. Find

out whether you’re missing out on

mobile loyalty on page 64.

PUT A LITTLE

BRAWN IN

YOUR BRAIN

AUGUST 2016 •

PPB

• 63

THINK