48 / 112
Jennifer Berger,
wellness account man-
ager for beBetter
Health, says premium
products can be
extremely motivating. “I
have clients that put
together a wellness cata-
log so participants can
pick out a prize at the end
of the year if they have
accomplished the stated
goals. They offer things like a
Nutribullet, a FitBit, reimburse-
ments for popular health-related
programs and exercise videos like
the P90X. But the biggest sur-
prise is that the items employees
pick most [from the catalog] are
company-logoed performance
workout wear pieces.”
With so many promotional
items available for companies to
choose to integrate into wellness
plans, it’s important to do your
research on the audience.
“Activity trackers are huge,”
Berger says. “A lot of companies
are incentivizing with them or
giving them out. But simple
pedometers are becoming a thing
of the past (with some excep-
tions—manufacturing environ-
ments, or some employers that
are just wanting to test wellness
programs slowly and at a mini-
mal cost, for example) since most
people want to use more
advanced trackers that sync with
their phones.”
If you can find items that
the company’s employees don’t
already have, all the better, says
Berger. “Most companies want to
give their employees items that
they will think are useful and
motivational for their health and
wellness goals.”
PRODUCTS THAT MOTIVATE AND RECOGNIZE EMPLOYEES
ON THE PATH TO HEALTHIER LIVING
By Julie Richie
STEP BY STEP
EDITOR’S
PICKS
46 •
PPB
• JUNE 2016
GROW
U.S. BUSINESSES HAVE A VESTED
interest in helping their employees live
healthier lives—it’s good for business. A
2010 Duke University study revealed that
obesity costs American businesses $73.1
billion per year in medical expenses and
lost productivity. So companies are
increasingly interested in helping their
employees choose healthy (and more pro-
ductive) lifestyles that incorporate exer-
cise, healthy eating, regular sleep and
emotional wellness. And they’re incorpo-
rating a variety of physical items into
their wellness plans to visibly
incentivize and
reward employees
on the pathway
to healthier
living.
“Most companies want to give their
employees items that they will think
are
useful and motivational for their
health and wellness goals
.”