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HEALTHCARE
JUNE 2016 •
PPB
• 45
REAL-WORLD SOLUTIONS
TAKE INSPIRATION FOR YOUR NEXT PROJECT FROM THESE INDUSTRY CASE STUDIES:
Encouraging Employee Wellness
A MAJOR PHARMACEUTICAL COMPANY
sought a reasonably priced
item to kick off its latest employee health program. The item needed
to be one that could be distributed to all company employees through
a series of health fairs. The item was expected to promote good
health, serve a practical function and be seen and used daily by
employees. The item also needed to show both the health program’s
toll-free call center and its dedicated website.
Distributor Sonic Promos created 8,000 custom phone pads with
antimicrobial protection and attached instructional cards and distributed
them at various health fairs, generating significant foot traffic to the
company’s health and wellness booths. The program saw significant
web traffic, with much of that attributed to the marketing of the pads.
The client was pleased with the item’s ability to offer two messages,
one short-term (on the disposable card attachment) and one long-term
(on the phone pad). As a result, the company has seen an increase in
program participation among staff members and employees.
Source: Sonic Promos
Celebrating
Precious Gifts
A HOSPITAL WAS LOOKING
for a
gift to give new mothers who
visited its newly remodeled
maternity ward. The hospital
chose a themed Frame-It
FLEX®BarelyThere™ mouse pad
with a picture of each recipient’s
new baby inserted into the
frame. New families appreciated
the heartfelt gift while enjoying
the versatility of being able to
use it as a mouse pad and a
memento of their time at the
hospital with the interchangeable
picture frame.
Source: Digispec
Making Dentist Visits Delightful
A DENTAL PRACTICE LAUNCHED
a Smile Club to help make dentist vis-
its more fun for children. The program included a wide range of in-
office and take-home items for which the dental practice needed a
partner with full-service capabilities. Distributor Advantage Print
Solutions worked closely with office staff and a local design firm to
help coordinate and source promotional items, branded apparel and
printing solutions for a range of marketing materials, including a cus-
tom-printed passbook for young patients to bring to every visit. The
dental practice continues to maintain a successful program that helps
put more smiles on young faces.
Source: Advantage Print Solutions
CASE STUDIES