PPB May 2016

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MAY 2016 • PPB • 21
QUESTION
Information is what your
client needs about multicolor, so
you must get that info out there.
Glen D. Eley
Owner
Eley Imprinted Products
UPIC: ELEYP001
I THINK THE REASON YOU DON’T
see a demand is from old habits.
For so many years we were used
to quoting one-color imprints as
the standard for cost savings. I
keep reminding my office staff to
look at full color as an option to
accommodate multicolor logos.
Still, there are many items on the
market that will only accommo-
date one-color imprints.
Chris Elliott
Owner
Logo Product Experts
UPIC: lpeinc
AS I NOTICE MORE AND MORE
full-color printing in more areas,
I also notice the message gets
more obscured. My clients want
their message to be recognizable
in an instant and for their cus-
tomers not to have to wade
through a full-color picture to
find it. As their art catches up to
the improved printing capabili-
ties, this will change.
Robert Beck, CAS
General Manager
Kistler’s Specialized Gifts
UPIC: KSGPROMO
WEEPULS DEVELOPED OUR FULL
color Polysoft ribbon in direct
response to distributors wanting
a four-color solution. Prior to
2013 we only offered a one-color
foil stamp—two-color if registra-
tion was loose. Since offering
four-color at the same price as a
one-color foil stamp, we’ve seen a
dramatic increase in the amount
of four-color ribbons being
requested. A lot of it has to do
with cost. If four color was sig-
nificantly more expensive than
one color, I believe the increase
wouldn’t be there. But with our
digital capabilities, we can offer
affordable four color, as well as
variable data to include two-
position sequential numbering at
a fraction of what it used to cost.
With digital, we don’t have the
plate costs of offset or the corre-
sponding labor of plate-making
and set-up. In fact, we’ve been
able to eliminate “run charges”
on our Handholder line, making
four-color even more affordable.
Michael Crooks
VP, U.S. Operations,
Weepuline, llc
UPIC: WEEPULS
A SUPPLIER ASKS: We invested in expensive four-color printing equipment
(a UV Logojet printer) and have now found that there isn’t as much
demand as we thought. As a result, the printer nozzles are clogging from
infrequent use and I’m concerned that we aren’t going to be able to profit
from this investment. Does anyone have any creative ideas for how to use
this equipment more?
Q:
Buyer’s Remorse
WHY NOT PARTNER
WITH AREA distrib-
utors to create
opportunities for
full-color printing? Search the
UPIC site to find distributors
in a 50-mile radius. See who
doesn’t provide full-color print-
ing and send those companies
an email saying that you have
the machines to do full-color
printing and tell them that you
can do contract printing for
them so they can pitch full-
color printing to their clients.
It’s a win-win situation.
Chris Stumpf
CEO/Managing Partner
Doulos Threads
UPIC: doulos
KEEP USING THE LOGOJET as a
one- and two-color printer. Ink
costs, setups, etc., are much less
expensive when you print digi-
tally. You will get your money
back in no time and then profit.
Michael Bistocchi
Western Regional Sales Manager
Inkcups Now
UPIC: I464978
A:
DO YOU
HAVE AN
ANSWER?
A DISTRIBUTOR ASKS:
As a small distributor
who is relatively new
to the industry, what’s
the best way to go
about choosing
promotional products
suppliers?
WHAT’S YOUR ANSWER?
Email answers along
with your name, title
and company name
to Question@
by May 20
for possible inclusion
in an upcoming issue
of PPB magazine.
WHAT TO DO WITH AN IDLE FULL-COLOR PRINTER