PPB May 2016

STAHLS’ PROMO MARKETING MANAGER

Mary

Blondell answers the most common decorat-

ing questions:

What are the best decorating tech-

niques to choose for the different types of

wovens?

Traditionally, embroidery is the

most common method of decoration onto

wovens, especially on business shirts and uni-

forms. Embroidered logos are the natural fit

since their thread base is similar to the woven

fabric. Embroidery is considered a profes-

sional, quality look with a perceived high-

quality value. Patches are often woven twill

backing with full embroidery or only embel-

lished in areas to enhance the logo or design.

An alternative to embroidery is heat transfers

that provide very fine detail text and graphics

or photo-realistic graphics that heat-apply

perfectly on wovens. Whether you have a

one-color logo or multi-color logos, you can

heat-apply a transfer that is crisp, clean and

extremely durable. Heat transfers are a perfect

solution for businesses that add employees

and need short-run orders with quick turn

times, like restaurants, landscape companies

or hotel staffing.

What are techniques that should be

avoided

Typically, wovens are not screen

printed. Screen printing is more suited for t-

shirts and more of a large run order with only

one-, two- or three-color logos or designs.

Most wovens cannot be laser-etched without

destroying the weave.

Is there anything else that is important

to understand about decorating wovens?

is important to qualify your client’s request

for decoration on wovens and determine if

it’s a business uniform or promotional event,

and what is the budget and volume. Another

important question is whether there will be a

short run with quick turnaround. There are a

variety of decorating methods and it is

important to understand which ones will

work best on all fabrics, including woven

shirts, bags and headwear.

MAY 2016 •

PPB

• 17

Crisp tailoring and a classic windowpane pattern make this shirt

pop. An enhanced non-iron finish keeps it looking composed

throughout the day. Created with 40-singles and 80-doubles yarn,

this

two-ply 100-percent cotton shirt

has single-needle tai-

loring. Other details include a hidden button-down collar, notched

patch pocket, Red House® engraved buttons and embroidery on

the right sleeve placket.

SanMar

UPIC:SNMR

www.sanmar.com

CORPORATE

APPAREL

Decorating

Wovens

PHOTO PROVIDED BY STAHLS’.