PPB May 2016

20 / 110

EYE ON APPAREL
18 • PPB • MAY 2016 INNOVATE
Lightweight and quick-drying
with Omni-Shade™ UPF 30 sun
protection, this hardworking
Columbia fishing shirt is
great for brands that mesh with
the outdoor lifestyle. It’s avail-
able in sizes S-3XL and is vented
for maximum comfort.
Bodek+Rhodes //
UPIC: ULTRACLB //
IF YOU HAVE CLIENTS WHO
need logos for woven apparel
items, woven patches are a great
and affordable option, especially
if the logo or image has small
details. “With an embroidered
patch, you’re taking the thread
and sewing it into a backing, so
the logo threads are bumpy and
the image is less sharp. Usually,
there is also a stitch count limi-
tation with embroidery, so it’s
not as good a choice if you have
a detailed logo or image,”
explains Kimberly Damp,
sales and marketing coordi-
nator for Jackson,
Wisconsin-based WOV-IN®
(UPIC: WOV-IN). “With
woven patches, the threads are all
woven together at the same time
so the patch and logo are smooth
and flat. And because of WOV-
IN®’s unique custom process,
even detailed images or logos
look crisp,” she adds.
WOV-IN®’s U.S.-made
patches include an adhesive
backing for heat press or regular
iron application. “Patches are
available with an optional mer-
rowed edge accent around the
full patch, although logoed
apparel patches usually look
more professional directly heat
pressed without a merrowed
edge,” says Damp. To make your
client’s patch really stand out,
she recommends having it die
cut into a custom shape.
For clients who have a
limited budget, Damp suggests
woven stickers. “Let’s say you’re
having an event but you don’t have
the budget to get logoed shirts for
everyone. Instead, you can have
everyone wear the same color and
put a woven sticker in the same
place on the shirt. It will still look
like everyone’s on the same team.
Or if you did order shirts but the
logo turned out wrong, woven
stickers can cover up the incorrect
logo for a fraction of the cost of
reordering the shirts.”
Why Pick A Woven Patch?
Julie Richie is associate editor for PPB.
These unique cloth wristbands
are sure to get you noticed. Great
for promoting concerts, nightlife,
festivals, fairs and other promotional
events, they are comfortable to
wear even during week-long events.
The adjustable cinch makes it a one-
size-fits-all item. Choose either an
adjustable clasp for multi-use or a
locking clasp for one-time use.
Essef Distributors // UPIC:
7414140 //