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PPB
• APRIL 2016
GROW
MARKET
ING
MARKETING TEAMS HAVE NEVER
been more valuable or more
stressed out. They’re under the
gun and under the microscope,
responsible for solving major
business challenges: acquiring
leads, retaining members, engag-
ing clients, winning back cus-
tomers and more.
As these teams execute mar-
keting campaigns, they ask
important questions: Which tac-
tics are working, and which ones
aren’t? Which messages should
we change, and when? Are we
using data effectively?
Their world seems to be
spinning and picking up speed.
But, at the same time, opportu-
nity abounds for progressive dis-
tributors. Advances in media,
data and technology have made
it possible for your clients—
everyone from Fortune 500
firms to Joe’s Flower Shack—to
find, win and keep business in
new ways.
As your clients and
prospects seek the Holy Grail of
audience engagement, how can
they deliver targeted, meaningful
messages to their audience? And
how can you position your firm
to be their trusted marketing,
print and technology resource?
Some savvy distributors are creating data-driven marketing
strategies to help their clients win and keep business. If you
offer interactive marketing campaigns, here are three talking
points to communicate to customers and prospects.
By Darin Painter
Raising Eyebrows
And Response Rates