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IF YOU HAVEN’T THOUGHT
about
targeting golf tournament spon-
sors or golf-related businesses as
potential clients, you may be
missing out on a great opportu-
nity to expand your business.
Wayne Cimperman, presi-
dent of Vegas Golf/Foxyware
(UPIC: VegasGGz), says there
are more than 15,000 golf courses
in the U.S., many of which host
tournaments during the year.
“From local business outings to
sponsored corporate events to
the many charity golf events,
there are more promotional
opportunities than ever for those
who know how to take advan-
tage of them,” he says.
Cimperman’s company man-
ufactures a poker golf game,
Vegas Golf The Game, that is
played on the course, adding an
extra element of fun to the
round—and an additional fund-
raising opportunity in charity
tournaments. It’s just one of
many golf-related promotional
products that will appeal to golf
tournament sponsors.
So how do you find those
golf sponsors to pitch your mar-
keting expertise? Cimperman
shares three easy ways to find
potential golf clients.
The season for golf-
related promotions
has arrived. Here’s
how to be ready.
Tee It Up
EDITOR’S
PICKS
46 •
PPB
• APRIL 2016
GROW
By Julie Richie
IN THE CLUB
The average golfer spends $2,776 on the game annually and has
an average household income of $100,980.
Source: National Golf Foundation