PPB April 2016

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CASE STUDY
Online Store
Solution
DISTRIBUTOR: Lizard Apparel & Promotions,
LLC. (UPIC: L576440)
THE CLIENT: KaiaFIT, a 54-location, women-
only fitness center that specializes in delivering
personalized training in a group atmosphere.
THE CHALLENGE: Reinforce company brand-
ing by creating two online stores for stream-
lined product ordering—one store for owners
to order uniforms and bulk promotional
wear to give to women who complete six-
week workout programs called “Brik
Sessions,” and a separate store for KaiaFIT
customers to order their own branded work-
out wear.
THE SOLUTION: The distributor curated a list
of great women’s workout wear options to
feature on the sites and implemented an
“item of the month” promotion and baby
items for future KaiaFit clients based on
requests from pregnant program participants.
THE RESULT: Individual store owners appreci-
ated having a pre-chosen selection of items
and an efficient ordering system for promo-
tional items, and the customers took advan-
tage of the wide variety of branded items
that went beyond working out, such as
scarves, hats, blankets and bags.
APRIL 2016 • PPB • 17
WOMEN’S APPAREL
Embossed polo A subtle honey-
comb pattern embossed into the fab-
ric makes this premium-look shirt
stand out. Made of 96-percent dry
wicking poly pique and four-percent
spandex, this snag-resistant shirt also
boasts the best no-curl collar in the
industry. It’s available in black, navy,
red, French blue and hunter. AKWA
Apparel // UPIC: AKWA //
Aubrey knit funnel neck
This super stylish lightweight
cotton/polyester gauze knit is ultra-
comfortable. Featuring a funnel neck
with a matching drawstring, it also has
a pouch pocket and rib knit cuffs and
waistband. It comes in sizes S-2X and
four colors, graphite, lilac, mint and
orangeade. Heritage
Sportswear // HERI0002 //
X-Temp® V-neck t-shirt
Balancing the comfort and softness of
ring-spun cotton with wicking power of
polyester, the X-Temp® tee is light-
weight and has a super-soft feel. The
60/40 ring-spun fabric has the softest
hand in the performance category.
Hanes/Champion //
UPIC: HBIINC //