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PPB
• APRIL 2016
INNOVATE
EYE ON
APPAREL
TODAY’S WOMEN KNOW WHAT THEY WANT FROM THEIR CLOTHES
By Julie Richie
HIGH
EXPECTATIONS
Think In Layers.
Lightweight tanks and tees
work well alone or under
another branded item.
Fashion That Fits.
Forget boxy, unisex
shapes. Be curve
conscious.
WHILE COMPLEX SOCIETAL
FORCES
mean women may feel
they must temper their expecta-
tions, they won’t compromise
when it comes to what they
wear. Women want clothes that
work as hard as they do—and
look and feel great as well.
Marcus Davis, product
development manager with
Hanes (UPIC: HBIINC), says,
“Women expect more from
Be A Shoe-In.
Show you under-
stand what women
want in your next
sales presentation.
WHO SAYS WOMEN CAN’T HAVE IT ALL? Well,
actually, a woman did. Anne-Marie Slaughter, the first female
director of policy planning at the U.S. State Department, con-
cluded in her 2012 article in
The Atlantic
, “Why Women Still
Can’t Have It All,” that when it comes to high-powered
careers, marriage and motherhood, it’s almost impossible to
do it all well at the same time.
Comfort Is Key.
Soft fabrics that give
and stretch make a
difference.