PPB April 2016

17 / 102

their apparel. They want com-
fort, style and performance—
including sun protection or
wicking.”
And since the athleisure
trend continues to dominate the
apparel industry, according to
Davis, “Women want apparel
that can go with them through-
out the day. And fabrics with a
soft hand are increasingly
important.”
Women don’t want apparel
that looks anything like men’s
clothing, says Ty Cannon,
national business development
manager at Cutter & Buck
(UPIC: CUTT0001). “While
men are generally comfortable
wearing a polo shirt, most
women would prefer to wear
anything else,” he says, so Cutter
& Buck is coming up with new
women’s styles that incorporate
more feminine design details,
like a cowl neck.
Davis says Hanes is includ-
ing pastel colors and more femi-
nine details on its women’s
apparel, such as V-necks rather
than crew necks. And he says
retail inspiration is key. “Tanks
continue to be a trend-driver at
retail, seen more and more as a
core style that can be easily
layered.” Hanes’s women’s
X-Temp tank, for exam-
ple, is designed to cover
all the bases: it’s light-
weight but with full cov-
erage and feminine
styling, moisture wicking
and a wide variety of color
options.
Steer your clients
toward branding women’s
apparel that goes the extra
mile in design, performance
and comfort. Because when it
comes to clothes, make no
mistake—women want it all.
WOMEN’S APPAREL
APRIL 2016 • PPB • 15
ACCEPTING THE
CHALLENGE:
APPAREL THAT
APPEALS
Orion This fashion-forward 100-per-
cent polyester pullover features two
zipper pockets, thumbholes and a
heat transfer tagless label. SPF 30 and
moisture-wicking capabilities give it
serious outdoor workout credibility.
Also available in a men’s quarter-zip
version. Fossa Apparel //
UPIC: FOSSA //
Performance stretch legging
Designed with performance in mind,
these leggings are made of sleek per-
formance fabric that breathes to keep
you cool and comfortable during any
workout. Add a custom Xpression
Waistband to complete the look, or
take it to another level with full cus-
tom Allover Xpression. FPS Apparel
// UPIC: FPSAp664 //