PPB March 2016

TIRED OF TRACKING DOWN DATA to prove to the naysay-

ers that your marketing efforts are working? If you’re an Apple user,

you might want to look at Databox. Billed as a personal data assis-

tant, the app notifies registered users when changes occur in metrics

compiled on several platforms, including Google Analytics,

Salesforce, HubSpot, Twitter and Facebook.

Once you’ve got said data in the palm of your hand, how do you

make it work for you—and your customer? Databox blogger Matt

Black offers these tips:

Make The Connection

Everyone on your team could use data to their advantage, so help

them see how their roles connect with information and to your

company’s bigger picture.

Translate

Since 65 percent of us are considered visual learners, turn those

numbers into infographics or other forms of visualization to help

metrics make more sense. Use terms your team understands to

explain the data you provide.

Practice

Work with data as often as possible, in as many ways as possible.

Find meaningful ways to integrate metrics into everyday tasks and

short-term goals, and incentivize employees to use data for building

your client base and growing your bottom line.

FAST

FORWARD

64 •

PPB

• MARCH 2016

THINK

MARKET SHARE

Managing Metrics

GETTING AROUND THE BLOCK

Ad blockers have earned the wrath of digital advertisers, who stand to

lose billions in revenue thanks to these online tools, and many digital content

heavyweights are fighting back by banning, or installing paywalls for, users

who keep such tools in place. But some ad industry experts see the conflict as

an opportunity to learn more about the consumer.

Some advertisers are beginning to change how they approach their out-

reach, switching to formats such as native ads to be less intrusive into the

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