PPB February 2016

78 •

PPB

• FEBRUARY 2016

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The centerpiece of the show’s Textile Area was the catwalk,

where models showed off the industry’s latest apparel.

Growing European

Promotional Products Market

Fuels 2016 PSI Show

The 54th PSI Show reported a strong performance and

increased attendance at its most recent event, which ran

January 13-15 in Düsseldorf, Germany. Organizer

Reed

Exhibitions

attributes the show’s performance to an eight-

percent year-over-year increase in exhibitors and a 3.7-percent

increase in visitors, and on the share of international attendees

climbing to 55 percent. Reed Exhibitions recorded 932

exhibitors, up from 878 in 2015; and 16,810 visitors, up from

16,218 last year.

Booths from European-market suppliers, including Prodir, PF

Concept, SENATOR, elasto form, Giving Europe, Pelikan and

INSPIRION filled the PSI Show’s exhibit hall.

A new addition to the show for 2016, the Competence Area, con-

centrated show floor information, networking and technical

resources for exhibitors and distributors.

PHOTO: PSI TRADE SHOW