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The card is printed on digital equipment then cut and scored,
and the two products are then assembled to provide a greet-
ing card with a gift. American-made cardstock is printed in-
house to craft the greeting cards, says Schaffer.
“The credit-card USB flash drive is made in China, but dec-
orated and loaded in our facility. The card delivers greetings
while the USB, which can be used for future storage, delivers
music or even a medical information storage program.”
ABOUT SOUND LINE LLC
Founding date
1986
Principals
Joel Schaffer, MAS, CEO
Elyse Schaffer, CAS, President
Notable accomplishments
First promotional products sup-
plier to provide audio products,
and first to produce DVDs and
CDs for the industry
Size of production facility
6,000 square feet
Number of employees
14 full time, plus additional part-
time staff
Types of specialized equipment
CD/DVD decorating equipment,
screening, digital printing
Specialized training
Print and digital-media
production
Top Three Products:
CD greeting cards
Custom CD duplication
Variable data printing
“The process starts with a design that is
modified to fit a CD face and match a
printed greeting card,” Schaffer explains.
The CD can start out as a raw bag of poly-
mer; 90 percent of all orders start with a
blank CD.
FEBRUARY 2016 •
PPB
• 77
A transfer film with four-color art is fused to the surface of the disc on a robotic machine
that applies heat and pressure, thus transferring the image in a thermal process.