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PPB
• FEBRUARY 2016
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FACTORY FLOOR
SOUND LINE LLC GREETS PROMOTIONAL CLIENTS WITH NICHE PRODUCTS
BY JEN ALEXANDER
“As a small supplier, Sound Line fills a
niche market,” says Schaffer. “We were the
first to introduce audio to our industry on
a cassette in the mid-1980s. Now we’ve
moved on to CDs, DVDs and USBs. To
deliver the music, we fused print and tech-
nology in the form of a CD greeting card
and, more recently, a USB greeting card
and digital-download greeting card.”
Read on to learn how Soundline
combines traditional greeting cards with
functional, mailable technology.
Jen Alexander is associate editor for
PPB.
OEL SCHAFFER, MAS,
knows the benefits of keeping
his ear to the ground. As CEO of Rockaway, New Jersey
supplier Sound Line LLC (UPIC: 1SOUNDLN), he’s
been able to hear the trends coming before many others in the
promotional products industry. Sound Line makes its mark by
combining traditional greeting cards with audiovisual technology
such as USB drives, CDs and DVDs—and content includes
everything from music to software programs.
J
Hitting The High Notes