5 / 124
4
Perspectives
In Praise Of An Extraordinary Team
8
Feedback
INNOVATE
10
Eye On Apparel
Camouflage products
19
Question
GROW
40
Market To Market
Travel industry
52
Editor’s Picks
Travel products
59
Sales
Proven responses to trounce the oh-so-familiar sales
obstacles
THINK
68
Fast Forward
Advertising Arithmetic • Pairing Mobile Apps With
Traditional Advertising • Five Minutes With Jeff
Anderson, MAS • Do You Read Me? • Short Stories •
Don’t Be Sorry You’re Not Sorry
73
Product Responsibility
Toy safety regulation
79
Management
How to hire when you’re growing your business
85
Promotions
Online store delivers custom gear from Frank’s Diner to
fans nationwide
CONNECT
88
Inside PPAI
93
Close Up
Brett Hersh
97
Day In The Life
Chris Huebner
100
Snapshots
103
People News
107
Datebook
111
New PPAI Members
118
The Creative Calendar
JANUARY 2016 •
PPB
• 3
CONTENTS
ON THE COVER:
Photo by Chris Fritchie
CONTENTS
/ January 2016
Promotional Products Business
: The Official Business Monthly Of
Promotional Products Association International
22
INNOVATE
Honoring Excellence
PPAI Recognizes Our Industry’s Best In 2016
23
Steve Slagle
, Hall of Fame inductee
By Jen
Alexander
26
Teresa Moisant, MAS
, Distinguished Service
Award
By Julie Richie
28
Bruce Felber, MAS
, Distinguished Service
Award
By Tina Berres Filipski
31
Mark Gilman, CAS
, H. Ted Olson
Humantiarian Award
By Jen Alexander
37
Introducing PPAI’s Promotional Products
Pioneers
By Tina Berres Filipski
62
GROW
15 Tough Questions Every
Business Owner Must Ask
By Tina Berres Filipski
CORRECTIONS:
Gary Semrow, vice president of American Ad
Bag, was mistakenly identified as the husband of President
Ginny Semrow in the December cover feature, Powerful
Partners. Gary is Ginny’s son. Former board chair Stan
Breckenridge passed away on October 21, not September
22 as noted in People News.
PPB
regrets the errors.