PPB December 2015

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Networking Checklist
Purchase tickets when you
register for the show at
Chairman’s
Reception & Dinner
Monday, January 11,
6:30 – 9:30 pm
• Mandalay Bay Ballroom, Level 2
• $125 Member / $175
Nonmember (Advance ticket
price)
PPAI Awards
Presentation & Reception
Tuesday, January 12, 6:30 – 8:30
pm, doors open at 6 pm
• House of Blues at Mandalay
Bay Resort & Casino
• Live music by Midnight Soul
Patrol
• $50 Member / $100
Nonmember (Advance ticket price)
PowerOfTwo Party
Wednesday, January 13,
7:30 – 10:30 pm
• LIGHT Nightclub, Mandalay
Bay Resort & Casino
• $25/person—includes two
drinks and light hors d’oeuvres
• Must be 21 or older, valid
photo ID required, dress code
enforced.
THINK
Keynote Session
Seth Godin: From Invisible To Remarkable:
Dancing On The Edge Of A Revolution
Tuesday, January 12, 8:30-9:50 am
Mandalay Bay Ballroom
SETH GODIN, THE WILDLY POPULAR marketing expert
and master blogger, is author of 18 books that have been best-sellers
around the world. He writes about the post-industrial revolution, the
way ideas spread, marketing, quitting, leadership and, most of all, chang-
ing everything. PPB spoke with Godin about his latest book, What To
Do When It’s Your Turn, fears, failure and what makes him happiest.
PPB: In your book you talk about how someone may reject
an idea based on their worldview. What are some ways to
influence someone’s perception to get them to say ‘yes’?
Godin: Actually, it’s almost impossible to change someone’s world-
view, and bribes don’t work. What does work is creating (and living) a
story that matches the worldview that the person already has. [For
example] if someone has the worldview that they don’t trust strangers,
for example, then become a non-stranger before you ask them to trust
you. It sounds simple, but too often marketers are selfish, and we focus
on what we want and what we believe, not what the prospect believes.
PPB: You also talk about overcoming fear of failure. What
specific actions can someone take in a typical day to start
thinking differently about fear and risk?
Godin: You can’t make risk disappear. And you can’t make fear go
away. What you can learn to do, the same way you learned to ride a
bike, is to practice dancing with fear. Fear isn’t the enemy; fear is a
compass, a pointer to which direction you need to go to do something
worthwhile. Look for the fear, don’t flee.
General Session
Monday, January 11, 2:30 – 3:30 pm
Mandalay Bay Ballroom
Hear 10-minute presentations from three world-class
presenters: Melinda Doolittle, Casey Gerald and Josh
Tickell, then choose one speaker for a more in-depth
power keynote presentation.
Power Keynotes
Monday, January 11, 4 – 5 pm
Mandalay Bay Ballroom F, J and H
Based on the 10-minute presentations beforehand,
attendees will choose one session for a more intimate
discussion on one of these key topics:
Beyond Me: Finding Your Way
To Life’s Next Level
Speaker: Melinda Doolittle
Make A Life, Not Just A Living:
Overcome Fear, Harness Failure
And Tap Into Our True Mission
To Solve The Big Problems Of
Our Time
Speaker: Casey Gerald
Secrets Of The Millennials Code
Speaker: Josh Tickell
68 • PPB • DECEMBER 2015
January 10-14, 2016 • Mandalay Bay Convention Center • Las Vegas, Nevada