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64 • PPB • DECEMBER 2015 THINK
and were redirected to a website that offered clues to the
next scavenger hunt stop.”
The Google puzzle and its interactive, tech-driven pur-
pose are just one example of companies’ increased adoption
of gamification to facilitate employee engagement and reten-
tion. Incorporating competitive elements into the onboarding
process for new employees, or into engagement efforts,
allows employees to become immersed in company culture
and see their role in the achievement of company-wide goals.
An Aberdeen Group survey found that companies using
gamification see a 48-percent improvement in engagement
and a 38-percent reduction in turnover. While not every
company has the resources and staff numbers that Google
boasts, using mobile devices, apps and scannable codes
(like the one
built into the
Onyx puzzle
design)
allows gami-
fication to
be made
scalable
and afford-
able for busi-
nesses of all
types and
sizes.
GAMIFY YOUR
Clients’ Promotional Programs
Gamification is a great way to boost participation in
promotional programs. Incorporating a competitive ele-
ment into workplace safety programs, customer loyalty
programs and even performance evaluations can add value
to rewards that include promotional products. Consider
these strategies for your client’s next program challenge.
Create a points system for safety awareness. Give a
workplace safety program a boost by incorporating incen-
tives that employees can earn points toward by watching
safety videos or completing advanced training courses.
Turn great customer service into a competition. Create
a leaderboard-style contest for customer service employ-
ees; feedback survey results earn employees points, and
top scorers receive incentive prizes.
Reward loyalty with customization. Loyalty programs that
award points to end users, who then redeem points for mer-
chandise, can be made more desirable by offering items
through a website that lets them customize a product by
selecting color, style, logo placement or decoration type.
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