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OW DO YOU OUTSMART A SMARTIE?
This was the challenge presented to
Sausalito, California, distributor Onyx
Worldwide (UPIC: onyxupic). Known for its brilliant
employees, Google requested a unique promotion to
challenge and entertain its engineers. “With a group
that’s on the cutting edge of technology, impressing an
engineer isn’t easy,” says Matt David, owner and presi-
dent of Onyx.
Google uses some rather innovative and interactive
approaches to its team-building events for employees
and interns, as well as for its onboarding of new
employees. New Google recruits—or Nooglers, as
they’re called—may find themselves participating in
any number of unorthodox activities, including scav-
enger hunts.
The team at Onyx blended mobile technology with
a time-tested brainteaser—the jigsaw puzzle. The chal-
lenge was to design a puzzle that, when assembled,
could be scanned by an iPhone or Android smart-
phone. “Using QR code technology, Onyx created a
custom design and tested the assembled puzzle to
ensure Android and iPhone scanners could read it,”
says David.
To add to the challenge, the team intentionally left
the box devoid of any design that would indicate what
the completed puzzle looked like. “Once the recipient
assembled the puzzle inside, they scanned the layout
PROMOTIONS
Brain Games
H
ONYX WORLDWIDE CRAFTS PUZZLING PROMOTION FOR GOOGLE ENGINEERS
BY JEN ALEXANDER
DECEMBER 2015 •
PPB
• 63
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