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8. Perfect for travel companies or
outdoor water-themed events, this
Hurricane Weatherproof Bag fits
smartphones and has a large logo
imprint area and an adjustable shoul-
der strap. It saves expensive phones
from water damage at the beach,
amusement park or while boating.
Logo Included UPIC: 15111613
9. With everyone online all the time,
companies that excel at social media
strategy come out ahead. Help your
clients achieve success online by giv-
ing the gift of knowledge with a book
such as The Art of Social Media cus-
tomized with a company logo.
The Book Company
UPIC: BOOKCO
10. Digital promotions are best
viewed with a clean device, which is
why this double-sided imprint
Microfiber Cleaning Cloth is such a
useful promotional item. Use it to
drive people to a website or app, or
promote an online special or a new
device. iline Promo UPIC: beads
Julie Richie is an associate editor for
PPB.
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EDITOR’S PICKS
46 • PPB • NOVEMBER 2015 GROW
What’s Next For NFC?
NEAR FIELD COMMUNICATION (NFC)
is digital technology that allows wireless data
transfer without the need for an internet con-
nection. If you’ve ever paid for something using
Apple Pay or Google Pay, then you’ve seen the
power of NFC technology. In the promotional
products industry, NFC tags can be built into
wristbands, posters, kiosks and more to transmit
information such as a website, social media site,
coupon or map to your smartphone.
NFC tags can also be used in a promotional
product so companies can gather data to calcu-
late ROI. Supplier Kopy-Rite (UPIC: kopyrite)
teamed up with experiential marketing company
24G to help a major consumer electronics com-
pany promote its new products at the 2015
NCAA Final Four Fan Fest. Kopy-Rite supplied
more than 30,000 NFC-enabled wrist bands
that were given to participants at registration
and linked to their name, contact information
and social media accounts.
“Participants could go to different promo-
tional gaming areas, tap their wristband on a
tablet to check in and then the system would
register the points they earned. When they got
so many points, they could spin the custom-built
digital prize wheel to get a promotional product
prize,” says David Godin, vice president of busi-
ness development at Clawson, Michigan-based
24G. Additionally, “When participants posted
photos or videos of their performance in the
events, such as the slow motion jump shot, to
their social media accounts, the system could
track that as well as all the shares and likes. The
NFC wristband allowed a seamless, integrated
brand experience for participants and we were
able to collect an incredible amount of data for
our client,” he adds.
CASE STUDY