PPB November 2015

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1. With the SpyderWeb™ band,
users no longer have to fear their
tablet falling or sliding while they
swipe and type. Plus, when not being
used to hold the tablet, the band
keeps other accessories, such as a
USB drive, notebook or phone,
organized. It’s ideal for technology
services companies. Ad Bands UPIC:
ALLI0001
2. The Comet makes digital experi-
ences fun and memorable by infusing
selfie-shutter technology, a micro-
phone for hands-free calls and a high-
quality speaker in one Bluetooth
product. Strap it on a bag, golf cart
or bicycle, or attach to a belt loop.
Use the wireless shutter paired with
your smartphone for selfies and
group shots. Sweda UPIC: SWEDA
NOVEMBER 2015 • PPB • 43
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WHEN FEDEX® needed a way to con-
tinually reward drivers for good perform-
ance and meeting operational goals, they
implemented a rewards program that
could be easily executed and provide a gift
with high perceived value that would
appeal to a wide variety of drivers.
To highlight its partnership with
NASCAR®, the company rewarded driv-
ers with branded stock car-shaped cards
at themed events. These cards gave recipi-
ents a choice of five music downloads, one
magazine subscription or one digital
movie rental.
The simplicity and flexibility of
reward cards made it easy for FedEx to
have an interesting handout at their vari-
ous events. Plus, having one card that was
valid for several popular offers was signifi-
cant in ensuring each attendee would
receive something of value.
Source: MediaTree
Business Bytes: Satisfy Mobile
Appetites With These Digital Products
DIGITAL PRODUCTS
CASE STUDY